商务沟通(英文版·第4版)
分类: 图书,管理,商务沟通,综合,
作者: 基蒂 O 洛克 著
出 版 社: 机械工业出版社
出版时间: 1998-10-1字数:版次:页数:印刷时间:开本:印次:纸张:I S B N : 9787111066033包装: 精装编辑推荐
本书详细地讲述了在商务与管理领域如何与他人沟通等内容,包括如何求职,如何写报告、写信、写备忘录,如何收集与商务有关的信息等等。
生动有趣:收集了商务沟通与管理过程中的各种奇闻逸事。
紧跟时代:提供了最新研究成果和案例。
内容简介
本书详细地讲述了在商务与管理领域如何与他人沟通等内容,包括如何求职,如何写报告、写信、写备忘录,如何收集与商务有关的信息等等。
生动有趣:收集了商务沟通与管理过程中的各种奇闻逸事。
紧跟时代:提供了最新研究成果和案例。
目录
Contents in Briet
PART 1
THE BUILDING BLOCKS OF EFFECTIVE MESSAGES
1 Business Communication,Management,and Success
2 Building Goodwill
3 Adaptiong your Message to Your Audence
4 Making Your Writing Easy to Read
5 Effective Strategies for Planning, Composing,and Revising
6 Designing Documents, Slides,and Screens
PART 2
LETTERS AND MEMOS
7 Informative and Positive Messages
8 Negative Messages
9 Writing Persuasive Messages
10 Handling DIFFICULT pERSUASIVE Situations
11 Sales and Fund-Raising Letters
PART 3
INTERPERSONAL COMMUNICATION
12 International Communication
13 Working and Writing in Groups
PART 4
REPORTS
14 Planning,Proposing ,and Researching Reports
15 Analyzing Data and Writing Writing Reports
16 Using Graphs and Other Visuals
17 Making Oral Presentations
PART 5
JOB HUNTING
18 Resumes
19 Job Aplication Letters
20 Job Interviews,Follow-Up Letters and Cals,and Job Offers
APPENDICES
A Formats for Letters and Memos
B Writing Correctly
C Making and Commnicating Meaning
Glossary
Notes
Indexes