Le Deal How a Young American， in Business， in Love， and in Over His Head， Kick-Started a Multibillion Dollar Industry in Europe美国年青人是如何干的

作者： J.Byrne Murphy著

出 版 社： 中国科学技术大学出版社

出版时间： 2008-8-1字数：版次：页数： 295印刷时间： 2008/08/01开本： 16开印次：纸张： 胶版纸I S B N ： 9780312359034包装： 精装内容简介

Le Deal is an adventure story involving raw entrepreneurship, high-level politics, and a young American family in foreign lands. It is the true story of Byrne Murphy, a businessman who abruptly moves to Paris with his wife and baby daughter in a quest to reignite his career and his fortunes. He quickly finds himself up against strange and powerful forces for which he is ill prepared.

Just days after landing in France, Byrne reads that the newly installed prime minister has declared a moratorium on all new retail development, apparently snuffing out Byrne’s proposed new venture---discount fashion malls---before it’s even started. He and his company will engage in a mano a mano struggle with the prime minister (which reaches all the way to France’s Supreme Court); encounter a ruthless political ambush in Germany by the soon-to-be chancellor, Gerhard Schroeder; and face a threatening (“Is this the Mafia?”) would-be partner in Italy. Counterbalanced against these are a series of mostly charming encounters with nearly all members of the British Royal Family, capped off by a tour with Her Royal Majesty, Queen Elizabeth II, which nearly ended in a royal embarrassment of epic proportions.

Byrne and his wife, Pamela, experience the joys and risks of living and growing their family in foreign lands. From proposals for dalliances to a harrowing experience with a local and dangerous disease during pregnancy, they are reminded time and again that surprises can be ever present in foreign cultures.

Over eight years the company (McArthurGlen Europe) grew from nothing to generating approximately a billion dollars in sales from 11 centers across Europe. Those efforts created nearly 8,000 jobs, opened 1,500 stores featuring 500 brands, attracted nearly 40 million shopping visits per year, and spawned an array of competitors. In short, an industry.

Along the way, the author learns what he, and Americans in general, do and do not know about life beyond our borders. The book ends with a message about the need for twenty-first-century Americans who work in international affairs to truly take “context” into account; to realize, in our quest to accomplish more in less time, that investing the time to understand the nuances of foreign cultures with which one may be working is a key to prospering in this multicultural, polyglot, interconnected, globalized world.

作者简介：

J. Byrne Murphy was one of the founders and deputy chief executive of McArthurGlen Europe. He spent eight years in an ultimately successful struggle to implant the concept of designer outlet centers in Europe. Mr. Murphy is an entrepreneur who has started up several European ventures, including the $225 million restoration of a fifteenth-century Medici palazzo in Florence, Italy, and its conversion into a private residence club. He is a cum laude graduate of Harvard College and received his MBA from the Darden School of Business at the University of Virginia. After living in Europe for twelve years, Mr. Murphy now resides in the Washington, D.C., area with his wife, Pamela, and their four daughters.

目录

Acknowledgments

Prologue

ONE "Mickey Go 'Ome!"

TWO Washington Goes Hollywood

THREE Landfall

FOUR Plunging In

FIVE Children and Bureaucrats

SIX Friends and Rivals

SEVEN Two Similar Countries Separated by..

EIGHT The Minuet

NINE Pregnancy and Politics

TEN Focus on Troyes

ELEVENTaking Aim

TWELVE Shuttle Diplomacy

THIRTEEN The Defining Moment

FOURTEENThe Vote

FIFTEENLand and Church

SIXTEENBoomerang

SEVENTEENNever, Never, Ever Give Up

EIGHTEENThe Call

NINETEENResponding in Context

TWENTYGetting Underway

TWENTY-ONEFamily

TWENTY-TWOCheshire Opening

TWENTY-THREEOpening in Troyes

TWENTY-FOURThe Big Prize

TWENTY-FIVE Fallingbostel Ambush

TWVENTY-SIXSpooks

TWENTY-SEVENRoyal Walkabouts

TWENTY-EIGHTA Smoke-Filled Room

TWENTY-NINEDolce Vita

THIRTYSerravalle

THIRTY-ONEMoving On

ThIRTY-TWOBreaking Barriers

Epilogue