微趋势Microtrends
点此进入淘宝搜索页搜索分类: 图书,进口原版书,经管与理财 Business & Investing ,
作者： 本社 编
出 版 社： 艺洲
出版时间：字数：版次：页数： 425印刷时间：开本： 16开印次：纸张： 胶版纸I S B N ： 9780446195249包装： 平装内容简介
In this innovative book, one of the most respected analysts in the world articulates a new way of understanding how we live. Mark Penn, the man who identified "Soccer Moms" as a crucial constituency in President Clinton's 1996 reelection campaign, is known for his ability to detect relatively small patterns of behavior in our culture-- microtrends that can wield influence on a global scale. Relying on some of the best data available, Penn identifies more than 70 microtrends in religion, leisure, politics, and family life that are changing our lives. Among them are:
People are retiring but continuing to work.
Teens are turning to knitting.
Geeks are becoming the most sociable people around.
Women are driving technology.
Dads are older than ever and spending more time with their kids than in the past.
目录
Introduction
I. Love, Sex, and Relationships
Sex-Ratio Singles
Cougars
Office Romancers
Commuter Couples
Internet Marrieds
II. Work Life
Working Retired
Extreme Commuters
Stay-at-Home Workers
Wordy Women
Ardent Amazons
III. Race and Religion
Stained Glass Ceiling Breakers
Pro-Semites
Interracial Families
Protestant Hispanics
Moderate Muslims
IV. Health and Wellness
Sun-Haters
30-Winkers
Southpaws Unbound
DIY Doctors
Hard-of-Hearers
V. Family Life
Old New Dads
Pet Parents
Pampering Parents
Late-Breaking Gays
Dutiful Sons
Vl. Politics
Impressionable Elites
Swing Is Still King
Militant Illegals
Christian Zionists
Newly Released Ex-Cons
VII. Teens
The Mildly Disordered
Young Knitters
Black Teen Idols
High School Moguls
Aspiring Snipers
Vtll. Food, Drink, and Diet
Vegan Children
A Disproportionate Burden
Starving for Life
Caffeine Crazies
IX. Lifesttjle
Long Attention Spanners
Neglected Dads
Native Languase Speakers
Unisexuals
X. Moneg and Class
Second-Home Buyers
Modern Mary Poppinses
Shg Millionaires
……
XI. Looks and Fashion
XII. Technology
XIII. Leisure and Entertainment
XIV. Education
XIV.International
Conclusion
Acknowledgments
Sources
Index
