卧底经济学家The Undercover Economist:Exposing Why the..
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作者： Tim Harford著
出 版 社： 德加拉
出版时间：字数：版次： 1页数： 265印刷时间： 2007/30/01开本： 32开印次： 1纸张： 胶版纸I S B N ： 9780345494016包装： 平装内容简介
“A playful guide to the economics of everyday life，and as such……something of an elder sibling to Steven Levitt’s wild child，the hugely successful Freakonomics。”
——The Economist
“The ECONOMY ISN’A BUNCH OF RATHER BULL STATISTICS WITHnames like GDP （gross domestic product），” notes Tim Harford，columnist and regular guest on NPR’s Marketplace， “economics is about who gets what and why。” In this acclaimed and riveting book–part exposé， part user’s manual–the astute and entertaining columnist from the Financial Times demystifies the ways in which money works in the world。 From why the coffee in your cup costs so much to why efficiency is not necessarily the answer to ensuring a fair society， from improving health care to curing crosstown traffic－all the dirty little secrets of dollars and cents are delightfully revealed by The Undercover Economist。
“A tour de force ……If you need to be convinced of the everrelevant and fascinating nature of economics，read this insightful and witty book。”——Jagdish Bhagwati， author of In Defense of Globalization
“This is a book to savor。”——The New York Times
“Harford writes like a dream。From his book I found out why there’s a Starbucks on every corner [and] how not to get duped in an auction。 Reading The Undercover Economist is like spending an ordinary day wearing X-ray goggles。”
——David Bodanis， author of Electric Universe
“Much wit and wisdom。”
——The Houston Chronicle
目录
Introduction ix
ONE
Who Pays for Your Coffee?
TWO
What Supermarkets Don’t Want you to Know
THREE
Perfect Markets and the “World of Truth”
FOUR
Crosstown Traffic
FIVE
The Inside Story
SIX
Rational Insanity
SEVEN
The Men Who Knew the Value of Nothing
EIGHT
Why Poor Countries Are Poor
NINE
Beer，Fries，and Globalization
TEN
How China Grew Rich
Acknowledgments
Notes
Index