LEAP!:QuitYourJob,StartYourOwnBusiness&SetYourselfFree跳跃：辞掉你的工作，建立自己的事业，解放自己
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作者： Ian Sanders著
出 版 社：
出版时间： 2008-3-1字数：版次： 1页数： 214印刷时间： 2008/03/01开本： 16开印次： 1纸张： 胶版纸I S B N ： 9781841127989包装： 平装编辑推荐
作者介绍：Ian Sanders
Ian Sanders has been ‘doing it himself’ for seven years as a business and marketing consultant. He has helped launch new ventures in radio, television, design and music. His current marketing company, OHM, (Outhouse Media), has clients that range from global brands such as Benetton to the small business around the corner.
Ian’s skills are in bringing common sense advice and fresh perspectives to clients whatever their size, helping them to exploit their market potential. With more and more of his contacts setting up by themselves, Ian was inspired to write up his experiences in Leap! With his eight years as an independent and another ten years working for others, his mix of experience, insight and ideas makes him best placed to guide others through this new scrambled up world of work.
Ian is passionate about enterprise, about doing it differently and reinventing to succeed. He currently lives in Leigh-on-Sea with his wife, Zoë, and two children.
内容简介
Who Do You Think You Are?
Times are changing fast. Traditional working practices and the concept of a conventional job are increasingly becoming things of the past as we make sense of a new marketplace where the only limit to success is our own imagination.
What Does it take to Survive in This New Scrambled Up World of Work?
* Attitude - to get started
* Enterprise - to succeed
* Success - at maximising opportunities
* Worklife - in the right balance
The challenges - and the opportunities - for the 'entrepreneur-within' the huge. For micro-businesses, home-workers, freelancers, it's all for the taking.
That is the essence of LEAP! A stimulus for taking the plunge to go it alone and set yourself free... and for making it up as you go along!
"Ian Sanders connects brilliantly wit the mindset and needs of talented professionals in their migration away from corporate mediocrity. LEAP! is a personal guidebook to both the practicality and emotion of making work matter." - Chris Nel, Partner, Tom Peters Company
目录
Preface
Acknowledgements
Introduction
What this isn't
Who do you think you are?
Part One: ATTITUDE
1Starting out
2Make sure you're hungry
3Passion wins
4Get known for being a safe pair of hands
5Be distinctive
6Don't bullshit
7Perception is everything
8Soaking it up
9Warning: steep incline ahead
10Get involved and get visible
11Don't listen to anyone who says 'no' to your ambition
12Be realt
13Follow your gut feeling
14Leverage what you've learnt
15Get out of the classroom
16Knock down the barriers
17A focal point
18Why failure's OK
19You'd better believe it ...
20From city trader to sole trader
21Conformity sucks
22Why catalysts count
23It's a risky business
24'Easy'??!
25Go for it ...
Part Two" ENTERPRISE
1The bare basics
2Having the idea
3Do it yourself
4Making something (anything) out of nothing
5Wrapping up your know-how
6'Sell' is not an expletive
7Expressing yourself
8Learn to juggle ... well
9Turning a contact into a client
10Charge them!
11Make sure you are valued
12Doing the deal
13Enterprise is the only way
14Why being a chameleon can be a good thing
15A toe in the water
16Funding ain't often fun
17The power of collaboration
18Introduction time
19Know how to make money
20Counting your money
21Qn the cheap
22Different kinds of profit
23What is 'core business' anyway?
24Get a reward
25Doing the sell
26Keep in touch
27Quick and ready
28Brand power
29Reinvent yourself
……
Part Three:SUCCESS
Part Four :WORKLIFE
Appendix:Tales from the frontline of the scrambled up world of work
Index