SettingUpShop:TheCompleteStepbyStepGuidetoStartingandRunningaSuccessfulRetailBusinessinAustralia开店：澳大利亚开业、购买与经营成功的零售业务完整步骤指南
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作者： Author John著
出 版 社：
出版时间：字数：版次：页数： 221印刷时间：开本： 16开印次：纸张： 胶版纸I S B N ： 9780731405909包装： 平装内容简介
So, you've decided to enter the exciting world of retailing -- one of the most dynamic and rewarding industries in Australia!
The Australian retail industry is worth over $18 billion a year and is growing steadily. Sadly, many new enterprises fail because their owners are not aware of the potential difficulties and pitfalls involved in starting a retail business. Setting Up Shop is a comprehensive toolkit for anyone starting or buying a retail business in Australia. In this must-have guide, leading retail consultant John Stanley takes a simple step-by-step approach to setting up and managing a successful retail business. He covers all aspects of retailing to help you get started, including:
buying an existing business versus starting your own business;
writing a business plan and organising finance;
finding the perfect location;
marketing your business and building a brand;
pricing and merchandising your products;
recruiting staff, building a team, and more.
Discover the secrets of successful retailers from across the globe, and learn how to 'wow' your customers!
作者简介：
Author John Stanley has over 25 years' experience in the retail industry and is one of the world's author of two retail books and several books on the horticultural industry.
目录
About the author
Foreword
Introduction
1 Is retailing for you?
2 Are you ready for retailing?
3 What about the competition?
4 Store location
5 Who do you expect your customers to be?
6 Buying a business, starting from scratch or joining a franchise
7 Take a risk, but manage it
8 Plot your own road map
9 Policies and procedures Setting Up Shop
10 Business structure and other legalities
11 Let's meet the bank manager and get down to the money
12 Venturing out to get capital
13 Should you lease or buy?
14 Playing the image game
15 Making the store work for your customers
16 Fitting out the store
17 Merchandising the store to maximise sales
18 Don't price yourself out of the market
19 Managing the stock
20 Managing the cash flow
21 Managing the team
22 Marketing the business
23 Managing yourself
24 Keeping record and managing your business's performance
25 Ban customers and make your advocates lovers
26 Who will succeed you?
27 The grand opening
28 The future: are you ready?
Recommended reading
Useful websites for retailers
Index
