Ready,Fire,Aim:Zeroto$100MillioninNoTimeFlat准备、开火、目标：立即从零到百万美元
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作者： Michael Masterson 著
出 版 社：
出版时间： 2008-1-1字数：版次： 1页数： 375印刷时间： 2008/01/01开本： 16开印次： 1纸张： 胶版纸I S B N ： 9780470182024包装： 精装编辑推荐
作者介绍：Michael Masterson
Michael Masterson has developed a loyal following of more than 250,000 subscribers with Early to Rise (www.EarlyToRise.com), an e-newsletter published by Agora, Inc. Throughout his remarkably successful business career, Masterson has been a partner in two businesses that grew beyond $100 million, two more that exceeded $50 million, and at least a dozen that surpassed the $10 million mark. He is also the author of the New York Times, Wall Street Journal, and Amazon.com bestsellers Seven Years to Seven Figures, Automatic Wealth, and Automatic Wealth for Grads . . . and Anyone Else Just Starting Out (all from Wiley), and Confessions of a Self-Made Multimillionaire. Subscribe to Michael Masterson's daily e-zine at www.EarlyToRise.com.
内容简介
Whether you’re thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors. In it, self-made multimillionaire and bestselling author Masterson shares the knowledge he has gained from creating and expanding numerous businesses and outlines a focused strategy for guiding a small business through the four stages of entrepreneurial growth. Along the way, Masterson teaches you the different skills needed in order to excel in this dynamic environment.
目录
Foreword.
Preface.
Acknowledgments.
About the Author.
Introduction. The Very Best Job in the World.
Chapter 1. Getting to the Next Level.
Chapter 2. Why Employee Size Matters: A Different Way of Measuring the Four Stages.
Chapter 3. Becoming a Five-Star Business Genius.
Chapter 4. The Supremacy of Selling.
Chapter 5. Your Optimum Selling Strategy and the Four Fundamental Secrets of Selling Your First Product.
Chapter 6. Mastering the Copy Side of Selling.
Chapter 7. Secondary – Yet Important – Priorities for Stage-One Businesses.
Chapter 8. A Quick Review of the Problems, Challenges, and Opportunities Faced By the Stage-One Entrepreneur.
Chapter 9. From $1 Million to $10 Million and Beyond: How to Break Through the One-Product-Company Syndrome.
Chapter 10. Innovation – The Key to Second-Stage Growth.
Chapter 11. Speed: Putting Ready, Fire, Aim into Your Business.
Chapter 12. Getting Ready.
Chapter 13. What Are You Waiting For?
Chapter 14. Aiming the Product.
Chapter 15. Aiming the Marketing, Part 1: A Quick Crash Course.
Chapter 16. Aiming the Marketing, Part 2: Understanding the Buying Frenzy.
Chapter 17. Ready, Fire, Aim in Action.
Chapter 18. A Quick Review of the Problems, Challenges, and Opportunities Faced By the Stage-Two Entrepreneur.
Chapter 19. Making the Stage-Three Transformation.
Chapter 20. Changing Into a Corporate Leader.
Chapter 21. Filling Your Stage-Three Business with Stars and Superstars.
Chapter 22. Bottlenecks, Bureaucracy, and Politics.
Chapter 23. A Quick Review of the Problems, Challenges, and Opportunities Faced by the Stage-Three Entrepreneur.
Chapter 24. The Last Big Change.
Chapter 25. Acting as Your Company's Main Investor.
Afterword.
Notes.
Index.
