Generation Blend: Managing Across the Technology Age Gap代代融合：跨越技术代沟的管理
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作者： R. Salkowitz著
出 版 社：
出版时间： 2008-3-1字数：版次：页数： 254印刷时间： 2008/03/01开本： 16开印次：纸张： 胶版纸I S B N ： 9780470193969包装： 精装内容简介
Praise for Generation Blend: Managing Across the Technology Age Gap
"There is no more important issue facing today's enterprise than the digital age gap. To avoid a generational clash and exploit the power of intergenerational collaboration and knowledge sharing, every organization needs to think differently. Generation Blend spells out clearly what your company needs to do to get it right."
-Don Tapscott, coauthor, Wikinomics and author, Growing Up Digital: The Rise of the Net Generation
"Salkowitz usefully explains how generational attitudes shape workers' responses to technologies in the workplace and offers practical recommendations for how organizations can respond to increase the success of technological innovation. He opens a discussion that will only rise in importance as the rising generation of Millennials enters the workplace in full force in the decade ahead."
-William Strauss and Neil Howe, authors of Generations: A History of America's Future and Millennials Rising: The Next Great Generation
"The dirty little secret of essentially every company is that their most critical asset is their people. Generation Blend is a uniquely powerful tool for grasping the forces that are driving the tumultuous changes afoot in today's workforce, and for managing with and through them most effectively. Rooted in the concrete lessons of case study, it draws important lessons for managers and decision-makers who must understand the future of the workplace-and that, I believe, means all of us. Generation Blend is must-reading for managers who mean to succeed over the next decade."
-Lawrence Wilkinson, Chairman, Heminge and Condell, and cofounder of Global Business Network
"Generation Blend presents timely data and analysis about the generations from a wide range of sources and is sure to become essential reading for people who want to understand and bridge the generational divide at work. If you want to engage, motivate, and retain young workers without driving the veteran workers away, then this book can help you."
-Penelope Trunk, business columnist, The Boston Globe and author, Brazen Careerist
"Rob Salkowitz turns traditional thinking upside down for a witty and enlightening look at the unique technological challenges facing today's workforce."
-Paul Andrews, technology columnist and author, How the Web Was Won
作者简介：
Rob Salkowitz is a writer and consultant specializing in the social implications of new technology. He has worked with leaders in the ITindustry, including Microsoft, to help formulate market strategy and articulate business goals. Rob is coauthor (with Dan Rasmus) of Listening to the Future: Insights from the New World of Work (published by Wiley). He lives and works in Seattle, Washington.
目录
Preface
Chapter 1：Introduction
Technology as the Locus of Conflict
Technology as the Enabler of Potential
Why Should We Care about Generational Attitudes Toward Technology?
Generation Blend
Chapter 2：Changing Workforce，
Changing Work
The Looming Skills Shortage
How Technology Changes Work
Disruptive Impacts of Technology
Oudook
Chapter 3：Understanding the Generations
Life Stages and Generations
Generational Analysis as a Forecasting Methodolog
Generation VS．Generalization：A Few Caveats
What Is a Generational Attitude?
Generational Attitudes and Workstyles
Outlook
Chapter 4：Older Workers：Blending Experience with Technology
The Silent Generation
Older Bootners
Growing Up Pre-Digital
Technology Issues Facing Older Workers
Why It Matters：Capturing Knowledge
Outlook
Chapter 5：Younger Workers：With Great Poltential Comes Great Expectations
Who Are the Millennials?
Millennials and Technology
Millennials in the W_orkforce
Whv It Matters：Managed Innovation
Outlook
Chapter 6：Generation X—ecutive：Leadership from the Outside In
Late-Wave Boomers
Generation X
GenX in the W6rkforce
Midcareer Workers：Technology Creared in Their Image
Why It Matters：Becoming Leaders
Outlook
Chapter 7：Reintegrating Older Workers into the Connected Information Workplace
The Digital Age Gap
Serving the Technology Needs of Older Adults
Learning Style of Older Adults
First Steps
Moving Beyond the Basics
Bringing Skills and Experience to the Connected Workplace
Becoming Comfortable in the Digital Culture
Navigating Unmanaged Information Space
Connecting the Generations
Keeping Pace with Rapid Change
What Other Organizations Can Learn from OATS
Outcomes
Chapter 8：Ambassadors of the Future：Turning
to Younger Workers for Strategic Insights
Microsoff and the Future of W6rk
Scenario Planning
Following Up：Board of the Future 2005
Chapter 9: Across the Digital Age Gap
Acknowledgments
Index