情境国际商务英语(中高级听力录音带)(1-2)

分类: 图书,外语 ,英语专项训练,听力,
作者: 本社 编
出 版 社: 人民邮电出版社
出版时间: 2007-11-23字数:版次:页数:印刷时间:开本:印次:纸张: 胶版纸I S B N : 9787887451422包装: 盒装内容简介
本磁带为《情境国际商务英语(中高级)》一书的配套磁带。
情境国际商务英语教学学生用书,用英文的形式写了高等学校商务英语教学参考资料。以日常工作中的市场营销、产品与服务、进出口业务以及企业文化与商业伦理等精心选择的专题为背景,着力培养学习者在实际工作中用英语进行沟。
目录
MODULE 1 PERFORMANCE
1 Happiness at work
2 Motivation
3 Incentives
4 Work and leisure
Business Scenario 1 Improving morale
Review and Development 1-4
MODULE 2 INNOVATION
5 Entrepreneurs
6 Creativity
7 Start-ups
8 Inventions
Business Scenario 2 Pitching for finance
Review and Development 5-8
MODULE 3 PROMOTION
9 Kids as consumers
10 Selling yourself
11 Think global,act local
12 The grey market
Business Scenario 3 Bolton Bikes
Review and Development 9-12
MODULE 4 INVESTMENT
13 The industry of industries
14 Something for nothing?
15 In search of new markets
16 Bollywood goes global
Business Scenario 4 Seniorservices
Review and Development 13-16
MODULE 5 WRITING RESOURCE
17 Nice job
18 Getting the go ahead
19 Unhappy customers
20 Local partners
Review and Development 17-20