Window Displays/ Vetrine: Zoom Series

基本信息出版社:Edizioni L' Archivolto (2008年5月25日)外文书名:米兰橱窗设计丛书名:Zoom Series精装:192页正文语种:英语ISBN:8876851720条形码:9788876851728商品尺寸:30.3 x 23.3 x 2.2 cm商品重量:1.5 KgASIN:8876851720商品描述Although relatively short-lived, store window displays are a vital constituent of the daily scenery of today's cities, and offer an important outlet for disciplinary cross-pollination. Store-window design always involves defining a specific message that is conveyed using an array of means, including architecture and set-design, advertising and graphics, multimedia, and at times fine art, with the aim of firing the buyer's imagination while also transmitting a clear brand identity. The constant need for new strategies and visual devices typical of this type of installation entails an unflagging quest for novel ideas, often experimental, which in turn furnish material for other areas of design.