Theory of Strategic Management
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品牌: Charles W.L. HillGareth R. Jones
基本信息出版社:South-Western, Division of Thomson Learning; International ed of 9th revised ed (2011年2月10日)平装:512页正文语种:英语ISBN:0538754400条形码:9780538754408商品尺寸:25.2 x 20.4 x 1.8 cm商品重量:821 gASIN:0538754400商品描述内容简介This leading strategy text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Gareth Jones and Charles Hill integrate cutting-edge research on topics including corporate performance, governance, strategic leadership, technology, and business ethics through both theory and cases. Based on real-world practices and current thinking in the field, the ninth edition of "Strategic Management" features an increased emphasis on the concept of the 'business model' as a way of framing the issues of competitive advantage. The high-quality case study program contains 29 cases covering small, medium, and large companies of varying backgrounds. All cases are available in the main student text and the core case text.目录PART I: SRATEGIC OVERVIEW. 1. Leadership, Strategy, and Competitive Advantage. 2. Opportunities and Threats-Analyzing the External Environment. PART II: COMPETITIVE ADVANTAGE. 3. Competencies and Profitability Analyzing Internal Resources. 4. Strategy at the Functional Level. PART III: FORMULATING STRATEGIES. 5. Strategy at the Business-Level. 6. Industry Environment and Business-Level Strategy. 7. Technology. 8. Global Strategy. 9. Strategy at the Corporate Level. 10. Corporate Diversification Strategy. PART IV: IMPLEMENTING STRATEGY. 11. Performance and Governance. 12. Corporate Single Industry Strategy. 13. Corporate Strategy across Countries and Industries.
