Business Strategy: Theory
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品牌: Robert E. HoskissonMichael A. HittR.Duane Ireland
基本信息出版社:South-Western, Division of Thomson Learning; International ed (2011年2月10日)平装:200页正文语种:英语ISBN:032478922X条形码:9780324789225商品尺寸:27.4 x 21.4 x 1.2 cm商品重量:499 gASIN:032478922X商品描述内容简介Discover the knowledge and tools that today's most successful firms use to build business and consistently outperform the competition when you open the latest edition of Hoskisson/Hitt/Ireland's BUSINESS STRATEGY: THEORY AND CASES, 2E, INTERNATIONAL EDITION. This concise, hands-on approach by recognized leaders in business strategy clearly demonstrates how solid management strategy equals the decisive, responsive action that prosperous firms use to create sustainable competitive advantage. This edition guides you, step-by-step, through creating strong strategy, planning for success, implementing responsive action, competing effectively with strategy, analyzing the environment and firm, and improving upon results. The authors clearly connect strategy concepts to the real business world, giving you the unique opportunity to examine and learn from strategy that has worked as well as strategy that has failed within familiar companies. The latest research and insights from global business leaders, extensive examples, and practical cases help equip you with the hands-on skills and career tools for your own superior performance and strategic management success.目录1. The Foundations of Strategic Management. 2. Leading Strategically. 3. Analyzing the External Environment. 4. Analyzing the Firm. 5. Business-Level Strategy. 6. Multi-Product Strategies. 7. Acquiring and Integrating Businesses. 8. Competing Across Borders. 9. Creating and Maintaining Alliances. 10. Innovating through Strategic Entrepreneurship.