The Catalog Book: Designs for Catalogs and Direct Mail
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品牌: Judy Shepard
基本信息出版社:Visual Reference Publications (2007年10月2日)外文书名:目录书: 商品目录和直邮广告设计精装:200页正文语种:英语开本:200ISBN:1584710977条形码:9781584710974商品尺寸:30.7 x 23.4 x 2.3 cm商品重量:1.3 KgASIN:1584710977商品描述在线阅读本书
Catalogs, direct mail, and e-commerce websites are selling more products than ever before--more than $120 billion in sales annually. How can designers make their catalogs stand out from all the many, many others out there?The Catalog Bookshowcases an incredible selection of outstanding and innovative catalogs, direct mail pieces, and e-commerce sites that lead the pack in successfully projecting a brand image and selling merchandise. Full-color pictures plus brief, insightful commentary tell the story of great design and great marketing. Whether the client is selling electronics or earrings, sportswear or salami,The CatalogBookis the complete guide to creating cutting-edge catalogs that make a compelling statement to the consumer.