leeclowsbeard
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品牌: @leeclowsbeard
基本信息出版社:powerHouse Books (2012年6月12日)精装:224页正文语种:英语ISBN:1576876055条形码:9781576876053商品重量:567 gASIN:1576876055您想告诉我们您发现了更低的价格?
商品描述内容简介For four decades, Lee Clow has created and shepherded the kind of advertising ideas that move businesses and move us emotionally. He first garnered global attention with what is still considered the greatest Super Bowl commercial ever—Apple's1984. Working closely with Steve Jobs, Lee Clow went on to create additional advertising for the launches of the iPod, iTunes, iPhone, and most recently, the iPad, and he coined the tag “Think Different.” Lee Clow was also instrumental in creating Nissan's "Enjoy the Ride" slogan, and was behind creative work for adidas, Nike, Reebok, Pedigree, and countless other multinational brands. Due to his bottomless well of creative ideas and his radical advertising philosophy, Lee Clow has become an icon within the advertising industry and one of its most visible spokesmen. Yet, this living legend has never assembled his wisdom, wit, and positions on advertising, business, and life in a single place—until now.
leeclowsbeardis the first compendium of the thinking that drives and has driven the most influential creator in the advertising business. Butleeclowsbeardis as shocking and captivating as Lee himself. For it is no mere collection of quotes—it was written by Lee's iconic beard in the form of Tweets. Yes, the wisdom of Lee Clow has actually been dispensed over the last few years to followers of@leeclowsbeardon Twitter. This printing, in book form, marks the first time all of Lee's beard’s wisdom is available in one place. It's a must-read for anyone involved in advertising, marketing, business at large, and creative fields of all types.
A young writer named Jason Fox began channeling Lee in the form of tweets, emanating from the ad legend's beard. Day-by-day,@leeclowsbeardoffered up 140-character sentences that inspired people to come up with better ideas and offered suggestions on how to persuade clients on how to buy these better notions. Today,@leeclowsbeardboasts over 20,000 followers.
@leeclowsbeardis at once a social media experiment and more importantly a timely and timeless collection of brilliant and inspirational thoughts.
作者简介The beard belongs to advertising legend,Lee Clow—the mastermind behind Apple’s advertising, including the famous1984Super Bowl commercial, the "Think Different" manifesto, and all of the marketing efforts for the iPod, iTunes, iPhone, and iPad. The wisdom of the beard is channeled through creative director and writer,Jason Fox. This is the first collaboration between Mr. Fox and Mr. Clow's facial hair.