New Venture Creation
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品牌: Kathleen R. Allen
基本信息出版社:South-Western, Division of Thomson Learning; International ed of 5th revised ed (2011年2月10日)丛书名:Fifth Edition平装:480页正文语种:英语ISBN:1439080534条形码:9781439080535商品尺寸:25.1 x 20.3 x 2 cm商品重量:862 gASIN:1439080534商品描述内容简介NEW VENTURE CREATION, INTERNATIONAL provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process, from initial idea through drafting of the actual business plan. The Fifth Edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Allen focuses on the pre-start-up and start-up stages of a new business, with special emphasis on the process and activities that must take place prior to opening a new business. The student-friendly material includes real-world case studies, new venture checklists, and the advice from successful entrepreneurs and the author herself. Part One introduces the foundations of entrepreneurship and entrepreneurial opportunity that are important to understanding the decisions that entrepreneurs make, the environment in which they make those decisions, and the tasks they must undertake before launching a new company. Part Two addresses the heart of entrepreneurial activity--the testing of a new business concept through feasibility analysis. Part Three focuses on strategy and drafting the business plan. Part Four looks at planning for growth and change in the new organization.目录PART ONE: THE OPPORTUNITY. 1. Introduction to Entrepreneurship. 2. Becoming an Entrepreneur. 3. Opportunity Creation. 4. Business Concepts and Models. PART TWO: TESTING THE OPPORTUNITY. 5. Analyzing Feasibility. 6. Understanding the Market. 7. Understanding Product Development. 8. Building the Start-up Team. 9. Understanding the Numbers. PART THREE: ORGANIZING THE VENTURE. 10. Creating the Business Plan. 11. Selecting the Legal Entity. 12. Establishing an Ethical & Socially Responsible Business. 13. Structuring an Entrepreneurial Venture. 14. Understanding Production and Operations. 15. Marketing. 16. Understanding Financing. PART FOUR: EVOLVING THE BUSINESS. 17. Understanding Capital. 18. Managing Growth. 19. Managing Change.