Media/Impact
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品牌: Shirley Biagi
基本信息出版社:Wadsworth; 10th Revised edition (2011年5月8日)平装:448页正文语种:英语ISBN:1111829535条形码:9781111829537商品尺寸:27.4 x 21.4 x 1.6 cmASIN:1111829535商品描述内容简介Consistently praised for its engaging writing style, currency, and visual appeal, "Media/Impact" focuses students on today's world of digital mass media industries and support businesses as well as the legal, ethical, social, global, and technological issues these businesses face every day. Emphasizing the impact of the media on individuals and in today's society, Biagi grounds her discussion in the business aspects of all the mass media industries, with concise histories of each industry before giving students an insider's look at what it's like to work in each business. The 10th edition of this bestseller covers all aspects of the latest communications technology and their impact on society. Included in the 10th Edition are the most current statistics about all the media industries; detailed, illustrated TimeFrames for each industry; and more than 30 new Media/Impact boxed features featuring coverage of the latest media trends and issues. These Media/Impact boxes cover media money, audience, culture, ethics and people as well as the global reach of the mass media business from sources, including "The New York Times", "Washington Post", "Los Angeles Times", "Bloomberg", "Advertising Age", "The Wall Street Journal", and "The New Yorker".目录PART I: THE MASS MEDIA INDUSTRIES. 1. Mass Media and Everyday Life. 2. Books: Rearranging the Page. 3. Newspapers: Expanding Delivery. 4. Magazines: Targeting the Audience. 5. Recordings: Demanding Choices. 6. Radio: Riding the Wave. 7. Movies: Picturing the Future. 8. Television: Changing Channels. 9. Digital Media: Widening the Web. PART II: SELLING THE MESSAGE. 10. Advertising: Motivating Customers. 11. Public Relations: Promoting Ideas. PART III: CHANGING MESSAGES. 12. News and Information: Getting Personal. 13. Society, Culture and Politics: Shaping the Issues. 14. Law and Regulation: Rewriting the Rules. 15. Ethics: Placing Responsibility. 16. Global Media: Discovering New Markets. Glossary. Media Information Resource Guide. Chapter References. Index.