Paradigms: Business of Discovering the Future, The
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品牌: Joel A. Barker
基本信息出版社:Harper Paperbacks (1993年5月26日)平装:240页正文语种:英语ISBN:0887306470条形码:9780887306471商品尺寸:20.4 x 13.4 x 1.5 cm商品重量:181 g品牌:HarperBusinessASIN:0887306470商品描述内容简介How would like to spot future trends before the competition?
We all know the rules for success in our business or professions, yet we also know that these rules--paradigms--can change at any time. What Joel Barker does inParadigms: The Business of Discovering the Futureis explain how to spot paradigm shifts, how they unfold, and how to profit from them. Through the power of this method--paradigm spotting--you can:
find the people in your organization most likely to spot a new trendhelp your key people adept when a massive change is occurringlearn to effectively grapple with your "intractable problems" and improve your results incalculably.In addition,Paradigmsis full of concrete examples of paradigm shifts and predictions for the future, and contains a new introduction detailing recent developments and pointing out areas to watch tor paradigm shifts.
作者简介Joel Arthur Barker has been a teacher and advertising executive and has served as director of the Future Studies Department of the Science Museum of Minnesota. His corporate clients include IBM, Monsanto, AT&T, General Mills, U.S. Sprint, the Mayo Clinic, 3M, Motorola, and Digital Equipment Corporation.