Principles of Microeconomics
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品牌: William J. BoyesMichael Melvin
基本信息出版社:South-Western, Division of Thomson Learning; 8th Revised edition (2011年2月10日)平装:560页正文语种:英语ISBN:0538797819条形码:9780538797818商品尺寸:24.8 x 20 x 2 cm商品重量:921 gASIN:0538797819商品描述内容简介Economics is global and "Principles of Microeconomics, 8/e, International Edition" maintains the hallmarks of the Boyes/Melvin series - accessible writing, strong pedagogy, and integration of global economic issues - while faithfully presenting the latest thinking of economists on important microeconomic phenomena. The authors have carefully integrated their popular pedagogy, cutting-edge teaching and learning technology, and a full range of supplements to create a complete program that clearly illustrates the connections between key microeconomic principles and real-world business practices. The text has also been thoroughly updated with recent data and extensive coverage of important current issues, such as the economic effects of the war in Iraq, the 2008 financial crisis, and China's emergence as an economic power. In addition, "Principles of Microeconomics, 8/e, International Edition" provides an in-depth exploration of one of today's most significant issues - globalization - and its impact on economic growth and poverty, including a comparison of international standards of living and Global Business Insight features that illustrate microeconomic concepts with examples from around the world.目录Part I: INTRODUCTION TO THE PRICE SYSTEM. 1. Economics: The World Around You. 1A. Appendix: Working with Graphs. 2. Choice, Opportunity Costs, and Specialization. 3. Markets, Demand and Supply, and the Price System. 4. The Market System and the Private and Public Sectors. Part II: PRODUCT MARKET BASICS. 5. Elasticity: Demand and Supply. 5A. Appendix: Calculating Elasticity. 6. Consumer Choice. 6A. Appendix: Indifference Analysis. 7. Supply: The Costs of Doing Business. 7A. Appendix: The Mechanics of Going from Production to Costs. Part III: PRODUCT MARKETS. 8. Profit Maximization. 9. Perfect Competition. 10. Monopoly. 11. Monopolistic Competition and Oligopoly. 12. Antitrust and Regulation. 13. Government and Market Failure. Part IV: RESOURCE MARKETS. 14. Resource Markets. 15. The Labor Market. 16. Capital Markets. 17. The Land Market and Natural Resources. Part V: CURRENT ISSUES INVOLVING THE PUBLIC SECTOR AND THE MARKET ECONOMY. 18. Aging, Social Security, and Health Care. 19. Income Distribution, Poverty, and Government Policy. Part VI: ISSUES IN INTERNATIONAL TRADE AND FINANCE. 20. World Trade Equilibrium. 21. International Trade Restrictions. 22. Exchange Rates and Financial Links Between Countries.