Case Studies in Strategic Management
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品牌: Charles W.L. HillGareth R. Jones
基本信息出版社:South Western Educational Publishing; International ed of 9th revised ed (2011年2月10日)平装:320页正文语种:英语ISBN:0538754419条形码:9780538754415商品尺寸:25 x 20.2 x 1.4 cm商品重量:558 gASIN:0538754419商品描述内容简介Based on real-world practices and current thinking in the field, the ninth edition of "Case Studies in Strategic Management, International Edition" features an increased emphasis on the changing global economy and its role in strategic management.目录CASES IN STRATEGIC MANAGEMENT. Introduction: Analyzing a Case Study. and Writing a Case Study Analysis C1. What Is Case Study Analysis? C1. Analyzing a Case Study C2. Writing a Case Study Analysis C6. The Role of Financial Analysis in Case Study Analysis C8. Profi t Ratios C8. Liquidity Ratios C9. Activity Ratios C10. Leverage Ratios C10. Shareholder-Return Ratios C11. Cash Flow C12. Conclusion C12. Cases. Section A: Business Level Cases: Domestic and Global. Case 1: Wynn Resorts, Ltd. C13. Case 2: Apple in 2008 C27. Case 3: IKEA C43. Case 4: Google in 2008 C51. Case 5: Intel in 2008 C68. Case 6: The Global Auto Industry C81. Case 7: Toyota in 2009 C93. Case 8: GM in 2009 C107. Case 9: Tata Motors Acquisition of Land Rover C119. Case 10: The Home Video Game Industry C132. Case 11: Nucor in 2009 C150. Case 12: Satellite Radio (A): XM versus Sirius C173. Case 13: Satellite Radio (B): XM and Sirius C183. Case 14: The Rise of IBM C186. Case 15: The Fall of IBM C197. Case 16: IBM in 2009 C210. Case 17: Tivo 2008 C222. Case 18: Hanson (A) C237. Case 19: Hanson (B) C252. Case 20: Charles Schwab in 2008 C258. Case 21: The Walt Disney Company 1995 2009 C273. Case 22: Michael Eisner's Walt Disney Company C284.
