Guerrilla Marketing For Dummies (平装)
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品牌: Jonathan MargolisPatrick Garrigan
基本信息出版社:John Wiley & Sons (2008年10月6日)外文书名:阿呆系列: 游击营销丛书名:For Dummies (Business & Personal Finance)平装:384页正文语种:英语ISBN:0470289678条形码:9780470289679产品尺寸及重量:23.1 x 18.8 x 2.3 cm ; 1.3 KgASIN:0470289678商品描述内容简介在线阅读本书
Want to reach consumers in innovative ways?Guerilla Marketing For Dummiesis packed with guerilla tactics and trade secrets for marketing your products or services like never before. From re–imagining existing marketing platforms to mastering trailblazing methods, you’ll create a cost–effective game plan for getting your customers’ attention and keeping it!This savvy, hands–on guide explains what guerilla marketing is, who does it, and why. You’ll learn how it can take your brand to new heights as you start thinking like a guerilla, brainstorming, collaborating, and refining ideas for an exciting, non–traditional marketing program. The real fun starts when you build a winning team and take your message to the streets, executing attention–grabbing publicity stunts and creating unforgettable events. You’ll find out when it pays to work with the big–gun guerilla–marketing firms and how to launch your own low–cost campaign. Discover how to:Reach customers wherever they areDevelop a cohesive guerilla–marketing campaignCapitalize on the hottest trendsCut through the constant marketing clutterMake products and brands stand outUse buzz, viral, grassroots, and experiential marketingWrite a great press releaseCreate opportunities for partnership and tie–insFind budget–friendly ways to go guerillaBuild a powerful online presenceWork with existing contacts, publicists, and the pressYoucanenter the guerilla jungle and emerge with the lion’s share of the sales! LetGuerilla Marketing For Dummiesshow you how.作者简介Jonathan MargolisandPatrick Garrigan
bring the expertise that they′ve developed within the michael alan group, a recognized leader in nontraditional marketing. Holding more than 2,000 events annually, the firm works primarily with entertainment and lifestyle brands, specializing in innovative, street–level initiatives across the country.
