M-Commerce: Technologies, Services, and Business Models (平装)

基本信息出版社:JOHN WILEY & SONS INC (2002年4月30日)平装:304页ISBN:0471135852条形码:9780471135852产品尺寸及重量:23.5 x 19.5 x 1.5 cm ; 477 gASIN:0471135852商品描述内容简介The first complete introduction to the technology and business issues surrounding m-commerce With the number of mobile phone users fast approaching the one billion mark, it is clear that mobile e-commerce (a.k.a. "m-commerce") is the next business frontier. Authored by a recognized international authority in the field, this book describes the brave new world of m-commerce for technical and business managers alike. Readers learn about the driving forces behind m-commerce, the impact of WAP, 3G, mobile payment, and emerging location-sensitive and context-aware technologies. A comprehensive look at emerging m-commerce services and business models, as well as the changing role of mobile network operators, content providers, and other key players. The author concludes with informed predictions about the future of m-commerce.媒体推荐Presenting the first book ever to provide a complete introduction to m-Commerce! Mobile Commerce, or m-Commerce, is part of an explosion of new usage scenarios that overcome the limitations of mobile devices in support of highly personalized and time-critical activities for consumers and enterprises alike. With tens of millions of m-Commerce consumers around the world today and a billion mobile phone users, the question is not whether m-Commerce will materialize but rather whether you and your company are ready for it. In this innovative book, Norman Sadeh, an internationally recognized authority on m-Commerce, dives into a discussion of the exciting developments that are currently impacting businesses and consumers the world over. In addition to reviewing the background and driving forces behind m-Commerce, such as the transition to 3G, Sadeh thoroughly explores the m-Commerce value chain and the changing role of many of its actors from mobile network operators and portals to content providers, e-tailers, and financial organizations. Along with offering a managerial overview of m-Commerce, Sadeh draws on his experience to provide in-depth analysis on topics such as: * WAP, 3GPP's OSA, and positioning technologies * Mobile security and payment * Opportunities for new m-Commerce services and applications * What it takes to succeed based on lessons learned from leaders such as NTT, DoCoMo, Webraska, Nordea, and Oracle Mobile