The New Community Rules: Marketing on the Social Web (平装)

基本信息出版社:O'REILLY & ASSOC INC (2009年7月1日)平装:368页ISBN:0596156812条形码:9780596156817产品尺寸及重量:23.2 x 18 x 2.2 cm ; 654 gASIN:0596156812

商品描述内容简介Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With "The New Community Rules," you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites. Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach. "The New Community Rules" will help you: Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness Learn the art of conversation marketing, and how social media thrives on honesty and transparency Manage and enhance your online reputation through the social web Tap into the increasingly influential video and podcasting market Discover which tactics work -- and which don't -- by learning about what other marketers have tried Many consumers today use the Web as a voice. "The New Community Rules" demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.媒体推荐This book offers crucial advice and strategies for marketing products and services on today's social web, with case studies on what really works and what doesn't.