Branded!: How Retailers Engage Consumers with Social Media and Mobility (精装)
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品牌: Lori J. Schafer
基本信息出版社:JOHN WILEY & SONS INC (2010年10月18日)精装:288页ISBN:0470768673条形码:9780470768679产品尺寸及重量:21.2 x 13.4 x 1.1 cmASIN:0470768673
商品描述媒体推荐How retailers can create an effective strategy for using social media and mobilityWritten in a blog format to help retailers experience interactive dialog in this rapidly growing communication vehicle, this book will create awareness of social networking and mobile technologies and the significant impact these channels are already having on retailers. Provides specific examples of social media and mobility business applications Explains why companies need to act now Describes the analytical tools necessary to make informed decisions on the data Demonstrates how to use social media to leverage brand equity across the entire business Presents a process for building a comprehensive strategy and action planExplaining why retailers must become part of revolutionary social media tools, this book shows how to use the data gathered and how to create a strategy to implement a social media plan.
