The New Pioneers: Sustainable Business Success Through Social Innovation and Social Entrepreneurship (精装)
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品牌: Tania Ellis
基本信息出版社:JOHN WILEY & SONS INC (2010年9月21日)精装:276页ISBN:0470748427条形码:9780470748428产品尺寸及重量:23 x 15.6 x 2.2 cm ; 599 gASIN:0470748427
商品描述媒体推荐Follow the road to sustainable business success paved by first-mover companies and pioneering social entrepreneurs:Get an overview of the forces of change that open up for new business opportunities and social innovations.Find out why practices built on ethics, responsibility and sustainability are business opportunities that cannot be missed.Discover how companies gain competitive advantage by putting innovation and sustainability into the core of their business thinking.Understand how entrepreneurs create innovative solutions and sustainable value by challenging conventional logics.Learn from their successes and failures to overcome the paradoxical pitfalls of sustainable business.Gain insight into the new innovation formulas for economic and social value creation.Master the rules of sustainable business in the new economic world order.www.thenewpioneers.biz