The Retailing Reader (平装)
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品牌: John DawsonLeigh Sparks
基本信息出版社:ROUTLEDGE CHAPMAN HALL (2006年12月1日)平装:368页ISBN:0415356393条形码:9780415356398产品尺寸及重量:24.1 x 17.3 x 2.8 cm ; 862 gASIN:0415356393
商品描述内容简介Most of us think we know something about retailing: we shop, we buy, we consume. But retailing, perhaps more than any other economic sector, has been transformed fundamentally over the last thirty years, both economically and culturally. Featuring work from seminal theorists in the area and charting the development of retailing as an important discipline in its own right, this superb volume examines the key themes in contemporary retailing. Organized into five sections, each of which includes an illuminating editorial overview, The Retailing Reader examines: ULLIconsumers and shoppers/LILIretail branding and marketing/LILImerchandising and buying; /LILIstrategy, power and policy/LILIinternational retailing./LI/ULExtensive case studies include an analysis of the British grocery market, the strategies embodied by Nike Town stores, and the development of retail economies in China and Latin America. The Retailing Reader presents a comprehensive overview of this important area of study, and is an ideal companion for any student of retailing, marketing or business and management.