Marketing in a Week (平装)
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品牌: Barrie Davies
基本信息出版社:HODDER & STROUGHTON (2002年7月1日)平装:96页ISBN:034084955X条形码:9780340849552产品尺寸及重量:19.6 x 12.8 x 1 cm ; 100 gASIN:034084955X
商品描述内容简介Whether you are part of a small business or a multi-national company, effective marketing is essential for long-term success. This manual explains the ideas behind the marketing process and how they can be applied. Topics covered include devising and constructing a marketing plan, using marketing research, segmenting your market, meeting your customer's needs, and increasing sales through marketing.媒体推荐Whether you are part of a small business or a multi-national company, effective marketing is essential for long-term success. This manual explains the ideas behind the marketing process and how they can be applied. Topics covered include devising and constructing a marketing plan, using marketing research, segmenting your market, meeting your customer's needs, and increasing sales through marketing.