Mammut集团公司扩大其在美国西部和加拿大的销售团队
Mammut以其优质的高山户外运动装备而闻名。近日该公司宣布为其销售团队新增两位新的成员。Mark Freeborn将加入销售队伍，任加拿大区域经理一职，进一步提升加拿大市场的销售力量。在目前的成长阶段中，我们对销售管理进行了区域划分，为了进一步扩大和稳固美国西南区域的销售，Greg Kaiser将负责包括加州南部、亚利桑那州以及内华达州南部的市场营销事务。
Mammut集团美国地区销售经理Jeff Cunningham表示，这两位新成员上任后，美国西部以及加拿大地区的销售额将有可能突飞猛进。
"寻找合适的人以服务于Mammut在加拿大的经销商基地，这对公司相当重要，因为加拿大市场显示出了巨大的增长潜力，"Cunningham说道： "Freeborn对扩大市场业务表现出极大的热诚和信心，并且他本身就是个狂热的登山爱好者，他很了解我们的产品，我们的品牌，尤其是我们的顾客" 。
拥有着近十多年的销售经验，Freeborn将全权负责Mammut集团三大品牌：Mammut、Raichle以及ToKo品牌在整个加拿大市场的销售事务。作为Mammut区域经理，Freeborn的工作重心是：为涉及到该品牌业务的现有经销商提供支持，帮助他们抓住和创造时机，并在整个地区加强品牌意识。
Greg Kaiser在业内有很深的资历，在他的管区内已与许多经销商都建立了良好的业务关系。Greg Kaiser的工作重点将是如何促进Mammut品牌产品在加州、亚利桑那州、内华达州的销售，并为当地经销商及合作伙伴提供一致的经销商服务，包括售货员的销售技术培训，并为重要的地区活动和促销活动提供支持。
原文：Mammut Sports Group USA Expands Sales Force in Canada and Western U.S.
Shelburne, VT, January 4th, 2008 — Mammut Sports Group USA, providers of Swiss quality alpine gear and apparel, today announced two new additions to the company’s growing sales force. Mark Freeborn will join the sales team as territory manager, with sole dedication to Mammut for all of Canada as the brand furthers its commitment to its dealer partners and the Canadian market. In another growth step, the brand has divided its Southwest sales territory, and will bring on Greg Kaiser to cover Southern California, Arizona, and Southern Nevada.
Jeff Cunningham, National Sales Manager for the Mammut Sports Group brands in the U.S., sees potential for substantial growth in both the western states and in Canada with the addition of two well respected and proven team members.
“Finding the right person to serve the Mammut dealer base in Canada is so important to us, as Canada continues to show a tremendous amount of growth potential,” said Cunningham. “Freeborn is really committed and earnest about growing the business, and as a core climber, really understands our product, brand, and especially our customers.”
With close to a decade of sales experience, Victoria, BC-based Freeborn will be servicing the entire Canadian market on behalf of the Mammut, Raichle, and ToKo brands. As a dedicated Mammut Sports Group territory manager, Freeborn will focus on supporting existing dealers in all aspects of their business related to the brands, identifying and pursuing new opportunities, and bolstering brand awareness throughout the region.
Industry veteran Greg Kaiser has strong and well-established business relationships with the many specialty dealers in his territory. Kaiser will be representing the Mammut
brands while servicing specialty dealers throughout his western territory, bringing 23 years of sales and outdoor market expertise to the position. Kaiser will focus on facilitating sell-though for Mammut’s California, Arizona, and Nevada dealer partners by providing consistent dealer service, retail staff sales and technical training, and supporting key regional events and promotions.
“We’ve taken a big step by dividing this territory, ensuring our dealers are getting the best level of service,” Cunningham said. “Kaiser is such an established, professional rep in this area, giving Mammut a strong sales edge in a territory that shows enormous growth potential for Mammut.”
"I've been in the Outdoor Industry since the 80s, and like many climbers, have been a fan of Mammut's ropes for years," said a nostalgic Kaiser. " Mammut has a great heritage in ropes
and in outerwear on which to grow other categories, and a solid brand deserving of a stronger presence in the southwest territory. In Southern California especially, there are so many climbers who will embrace Mammut’s quality and respond to the increased distribution and brand presence in the region."
Mark Freeborn can be reached at mammutusa.com"mfreeborn@mammutusa.com or 250-415-5699. Greg Kaiser can be reached at greg@globalcontacts.biz or 760-419-9074.
About Mammut Sports Group
Based in Switzerland, Mammut is a leading manufacturer of all-season alpine gear and apparel. The Mammut Sports Group now includes Raichle Swiss quality outdoor footwear (www.raichle.com), and ToKo wax and care products (http://www.toko.ch/). Mammut Sports Group brands, contact Jeff Cunningham at 800.451.5127 ext. 110, or log on to: www.mammut.com. For media inquiries, contact Alycia Cavadi at 617.262.5559 or alycia@momentummediapr.com. For more information about Mammut apparel, gear, and athletes, log on to: www.mammut.com.
