美国知名品牌Timberland(天木蓝)欲更换广告代理商

SportsOneSource媒体2008年1月4日报道：Timberland（天木蓝）公司意欲选出一个新的创意广告代理商，评审标准也会非常严格。此前与该公司合作了3年的全球创意广告代理机构是波士顿Havas集团的Arnold国际传媒公司。

据adage.com消息，现已证实Timberland（天木蓝）公司与Arnold国际传媒公司之间的合作出现严重分歧，双方就此事各持有不同见解。Arnold指责Timberland公司削减其营销预算，而Timberland公司所给出的理由是正在为自己的品牌寻找"新的思维方式"。

原文：Timberland to Change Advertising Agencies

SportsOneSource Media Posted: 1/4/2008

Timberland Co. is planning to conduct an official review to appoint a new creative agency for its advertising efforts. Its global creative agency had been Havas' Arnold in Boston for the last three years.

According to adage.com, both parties confirmed the split, but cited different reasons. While Arnold blamed slashed marketing budgets, the Timberland said it is searching for "fresh thinking" for its brand.