Puma公司近日在克罗地亚成立了一个全资子公司
SportsOneSource媒体2007年12月13日报道：Puma公司近日在克罗地亚成立了一个全资子公司－－Puma Sport Hrvatska，计划继续拓展新的市场。Puma Sport Hrvatska办事处位于Zagreb，将于2008年1月1日开始运营。
Puma Sport Hrvatska子公司将由克罗地亚区域总经理Tomislav Coga领导，他之前曾在耐克公司工作过十年，担任区域销售经理。来自克罗地亚当地经销商Tradexco的销售经理Mladen Stranjgar以及销售代理Sabina Halilovic也将加入协助Tomislav Coga的工作。
Puma休闲时尚体育用品早在2003年就进入克罗地亚市场，至今一直由Tradexco代理其销售业务，而在2008年1月PUMA公司将完全接手克罗地亚地区的销售。
克罗地亚区域总经理Tomislav Coga说：“Puma Sport Hrvatska子公司的成立完全是为了最大限度的提升Puma品牌在克罗地亚市场的潜力而设立” 。
Puma公司发言人说，Tradexco仍然是Puma在克罗地亚最有价值的零售伙伴。2008年，Puma将以开设Puma专卖连锁店的形式不断扩大其在克罗地亚市场的影响力。
原文：Puma Forms Croatia Subsidiary
SportsOneSource Media Posted: 12/13/2007
Puma AG said it formed a 100% owned subsidiary in Croatia, to be called Puma Sport Hrvatska as part of its plan to expand into new markets. Puma Sports Hrvatska, to be based in Zagreb, will start operations on Jan 1.
Puma Sport Hrvatska will be headed by Tomislav Coga, General Manager Croatia, and previously Divisional Sales Manager at Nike, where he had worked for 10 years. He will be joined by Sales Manager Mladen Stranjgar and Sales Representative Sabina Halilovic, who are both coming from Puma‘s current distributor in Croatia, Tradexco.
Puma sportlifestyle products have been sold in Croatia through Tradexco since 2003 and Tradexco will continue to operate the business until PUMA is fully operational in January 2008.
Tomislav Coga, General Manager Croatia: “Puma Sport Hrvatska will ensure to maximize the Puma
brand potential on the Croatian market with the aim to become the most desirable Sportlifestyle company.”
Puma said Tradexco will remain a valued retail partner for Puma in Croatia. Puma Sport Hrvatska’s new offices will include a showroom which permanently displays the latest PUMA Sportlifestyle collections. PUMA will expand its business in Croatia by opening Puma Stores in 2008.
