本文为【多页面排版设计:15个不可不知的技巧】的汉字拼音对照版显示拼音
每mei个ge平ping面mian设she计ji师shi在zai其qi生sheng命ming的de某mou个ge时shi刻ke都dou会hui遇yu到dao这zhe样yang的de场chang景jing。当dang你ni告gao诉su别bie人ren你ni是shi个ge平ping面mian设she计ji师shi时shi,别bie人ren会hui说shuo:“就jiu是shi设she计ji宣xuan传chuan册ce之zhi类lei的de东dong西xi对dui吧ba?”然ran后hou你ni很hen不bu情qing愿yuan地di回hui答da:“……差cha不bu多duo是shi那na样yang吧ba……”
虽sui然ran“设she计ji宣xuan传chuan册ce之zhi类lei的de东dong西xi”并bing非fei每mei个ge设she计ji师shi的de工gong作zuo,但dan知zhi道dao如ru何he进jin行xing多duo页ye面mian素su材cai的de排pai版ban设she计ji无wu疑yi是shi非fei常chang重chong要yao的de。应ying对dui多duo页ye面mian设she计ji项xiang目mu对dui很hen多duo设she计ji师shi而er言yan是shi令ling人ren心xin生sheng畏wei惧ju的de任ren务wu,你ni很hen可ke能neng花hua了le很hen多duo心xin思si去qu排pai列lie文wen本ben,构gou思si每mei个ge新xin页ye面mian的de布bu局ju,最zui后hou却que发fa现xian它ta从cong整zheng体ti上shang缺que少shao均yun衡heng。因yin此ci,在zai你ni开kai始shi构gou思si设she计ji方fang案an之zhi前qian,阅yue读du以yi下xia的de实shi用yong技ji巧qiao能neng让rang你ni信xin心xin大da增zeng。相xiang信xin读du过guo之zhi后hou你ni也ye一yi定ding可ke以yi做zuo得de出chu完wan美mei的de宣xuan传chuan单dan,漂piao亮liang的de小xiao册ce子zi和he令ling人ren惊jing叹tan的de杂duo志zhi。
01. 做zuo好hao研yan究jiu工gong作zuo
前qian期qi研yan究jiu是shi一yi项xiang简jian单dan而er又you常chang被bei忽hu略lue的de任ren务wu。如ru果guo你ni只zhi想xiang在zai网wang上shang浏liu览lan不bu同tong的de页ye面mian以yi寻xun找zhao灵ling感gan的de话hua,它ta的de确que再zai简jian单dan不bu过guo。但dan如ru果guo你ni想xiang设she计ji一yi个ge与yu众zhong不bu同tong的de鸡ji尾yi酒jiu调tiao酒jiu手shou册ce的de话hua,首shou先xian你ni需xu要yao找zhao到dao尽jin可ke能neng多duo的de与yu之zhi相xiang关guan的de原yuan始shi素su材cai。
这zhe些xie素su材cai不bu一yi定ding是shi同tong样yang类lei型xing的de:这zhe个ge汽qi车che宣xuan传chuan册ce上shang的de字zi体ti组zu合he很hen酷ku,那na份fen菜cai单dan目mu录lu上shang的de价jia格ge单dan设she计ji得de不bu错cuo。不bu论lun是shi什shen么me素su材cai,只zhi要yao你ni觉jiao得de有you用yong,都dou可ke以yi带dai回hui家jia或huo复fu制zhi下xia来lai。有you了le这zhe么me多duo素su材cai之zhi后hou,你ni要yao花hua点dian时shi间jian在zai它ta们men上shang面mian并bing做zuo些xie笔bi记ji。哪na些xie东dong西xi可ke以yi用yong于yu设she计ji?哪na些xie用yong处chu不bu大da?标biao出chu吸xi引yin你ni的de字zi体ti及ji色se彩cai,理li出chu一yi些xie设she计ji思si路lu,对dui你ni将jiang要yao使shi用yong的de素su材cai要yao尽jin可ke能neng地di熟shu悉xi。
02. 确que定ding网wang格ge
在zai多duo页ye面mian的de版ban式shi设she计ji中zhong你ni最zui需xu要yao的de是shi保bao持chi所suo有you页ye面mian的de一yi致zhi性xing。这zhe一yi开kai始shi看kan起qi来lai会hui有you点dian复fu杂duo和he烦fan人ren,但dan正zheng如ru制zhi作zuo蛋dan糕gao时shi一yi样yang,保bao持chi一yi致zhi主zhu要yao体ti现xian在zai混hun合he原yuan料liao而er非fei烘hong焙bei的de过guo程cheng中zhong。
第di一yi步bu需xu要yao确que定ding网wang格ge系xi统tong。网wang格ge是shi你ni的de朋peng友you,一yi切qie内nei容rong都dou应ying该gai放fang置zhi其qi中zhong。它ta将jiang帮bang助zhu你ni将jiang所suo有you东dong西xi都dou安an排pai得de井jing井jing有you条tiao,就jiu像xiang那na些xie项xiang目mu本ben来lai就jiu应ying该gai出chu现xian在zai各ge自zi的de位wei置zhi上shang一yi样yang。网wang格ge可ke以yi被bei分fen为wei不bu同tong的de纵zong列lie(2, 3, 4, 7, 8列lie等deng等deng),你ni可ke以yi通tong过guo多duo试shi几ji次ci来lai决jue定ding采cai用yong哪na种zhong网wang格ge方fang案an。
03. 为wei内nei容rong定ding下xia规gui则ze
当dang你ni设she计ji一yi本ben小xiao册ce子zi的de时shi候hou,你ni始shi终zhong应ying该gai记ji在zai脑nao中zhong的de就jiu是shi保bao持chi一yi致zhi性xing(除chu非fei你ni要yao设she计ji的de是shi那na种zhong前qian卫wei的de,实shi验yan性xing质zhi的de材cai料liao)。
想xiang想xiang你ni日ri常chang会hui读du到dao的de小xiao说shuo,画hua册ce,杂duo志zhi和he宣xuan传chuan册ce,这zhe些xie材cai料liao多duo数shu在zai设she计ji上shang都dou具ju备bei相xiang当dang程cheng度du的de一yi致zhi性xing,不bu是shi吗ma?为wei了le让rang你ni设she计ji的de小xiao册ce子zi更geng易yi浏liu览lan,更geng易yi阅yue读du,更geng为wei清qing晰xi明ming快kuai,你ni需xu要yao在zai页ye面mian设she计ji上shang保bao持chi一yi定ding程cheng度du的de雷lei同tong。当dang然ran,这zhe并bing不bu意yi味wei着zhe你ni应ying该gai粘nian贴tie复fu制zhi30次ci,然ran后hou宣xuan布bu完wan成cheng任ren务wu。但dan对dui于yu哪na些xie设she计ji元yuan素su应ying该gai前qian后hou一yi致zhi,你ni应ying该gai做zuo到dao心xin中zhong有you数shu。
一yi个ge关guan键jian点dian是shi页ye面mian编bian号hao。举ju例li来lai说shuo,如ru果guo你ni要yao查cha找zhao一yi本ben教jiao材cai的de第di82页ye,却que发fa现xian所suo有you的de页ye码ma都dou在zai书shu页ye的de不bu同tong位wei置zhi,那na将jiang会hui多duo么me烦fan人ren,多duo么me不bu方fang便bian!所suo以yi在zai设she计ji时shi应ying保bao证zheng页ye码ma在zai风feng格ge和he位wei置zhi上shang的de一yi致zhi。另ling一yi个ge需xu要yao注zhu意yi的de项xiang目mu是shi字zi体ti。如ru果guo你ni有you大da量liang分fen布bu于yu不bu同tong页ye面mian的de完wan整zheng正zheng文wen需xu要yao安an排pai时shi,注zhu意yi不bu要yao在zai连lian续xu页ye面mian中zhong忽hu然ran改gai变bian字zi体ti的de样yang式shi和he字zi号hao。当dang然ran。你ni可ke以yi将jiang不bu同tong的de字zi体ti用yong于yu不bu同tong的de部bu分fen或huo文wen章zhang中zhong,正zheng如ru示shi例li图tu片pian中zhongStudio 8所suo做zuo的de那na样yang。
A2 Magazine byStudio 8
04. 对dui齐qi字zi体ti
对dui齐qi字zi体ti的de工gong作zuo看kan似si无wu关guan紧jin要yao,其qi实shi不bu然ran。当dang你ni开kai始shi对dui齐qi时shi就jiu知zhi道dao它ta的de效xiao用yong。
从cong本ben质zhi上shang说shuo,这zhe是shi因yin为wei如ru果guo字zi体ti不bu对dui齐qi的de话hua,会hui给gei人ren一yi种zhong无wu序xu和he异yi常chang之zhi感gan。对dui于yu排pai列lie整zheng齐qi的de字zi体ti,人ren们men的de眼yan睛jing辨bian认ren和he阅yue读du起qi来lai会hui更geng为wei容rong易yi。下xia面mian的de图tu显xian示shi了le没mei有you对dui齐qi的de字zi体ti看kan起qi来lai会hui是shi什shen么me样yang子zi。注zhu意yi到dao没mei有you,左zuo列lie底di部bu的de字zi行xing与yu右you列lie底di部bu的de字zi行xing并bing没mei有you对dui齐qi。这zhe虽sui然ran只zhi是shi一yi个ge细xi节jie,但dan一yi经jing指zhi出chu,你ni就jiu会hui留liu意yi到dao它ta的de异yi常chang之zhi处chu。
05. 选xuan择ze合he适shi的de字zi体ti组zu合he
直zhi到dao目mu前qian你ni还huan觉jiao得de很hen有you意yi思si吗ma?请qing看kan一yi下xia你ni设she定ding的de那na些xie尚shang未wei添tian加jia任ren何he设she计ji元yuan素su的de线xian条tiao和he网wang格ge!但dan是shi别bie担dan心xin,我wo们men很hen快kuai就jiu会hui进jin入ru实shi质zhi阶jie段duan,那na时shi你ni将jiang意yi识shi到dao你ni在zai确que定ding网wang格ge上shang花hua费fei的de时shi间jian是shi多duo么me值zhi得de。
下xia一yi步bu是shi选xuan择ze合he适shi的de字zi体ti。这zhe篇pian文wen章zhang 为wei你ni提ti供gong了le一yi些xie参shen考kao,但dan除chu此ci外wai关guan于yu字zi体ti的de知zhi识shi还huan有you太tai多duo。总zong体ti而er言yan,标biao题ti中zhong的de字zi体ti应ying该gai适shi合he放fang大da显xian示shi,而er正zheng文wen(字zi体ti的de主zhu要yao部bu分fen)字zi体ti应ying该gai不bu显xian眼yan,读du起qi来lai舒shu畅chang,不bu会hui使shi眼yan镜jing感gan到dao疲pi累lei。你ni可ke以yi先xian找zhao一yi些xie小xiao说shuo或huo杂duo志zhi看kan其qi中zhong选xuan用yong了le哪na种zhong字zi体ti。这zhe些xie字zi体ti效xiao果guo如ru何he?适shi于yu阅yue读du吗ma?如ru果guo是shi的de话hua,你ni可ke以yi选xuan择ze一yi些xie与yu之zhi类lei似si的de字zi体ti用yong于yu自zi己ji的de设she计ji。
下xia图tu中zhongSidney Lim出chu品pin的de杂duo志zhi中zhong,有you衬chen线xian和he无wu衬chen线xian字zi体ti的de美mei丽li组zu合he或huo许xu能neng为wei你ni提ti供gong一yi些xie灵ling感gan。
StopMagazine – Sidney Lim YX
06.正zheng文wen的de安an排pai
不bu论lun你ni设she计ji的de多duo页ye面mian版ban式shi是shi用yong于yu网wang上shang还huan是shi实shi体ti印yin刷shua,你ni设she置zhi正zheng文wen的de方fang式shi都dou极ji为wei重chong要yao。毕bi竟jing,这zhe是shi你ni希xi望wang用yong户hu认ren真zhen阅yue读du的de东dong西xi。理li想xiang的de正zheng文wen应ying该gai是shi不bu可ke见jian的de,这zhe并bing不bu是shi说shuo它ta应ying该gai像xiang精jing灵ling一yi样yang无wu法fa被bei看kan到dao,而er是shi说shuo它ta的de安an排pai方fang式shi应ying该gai让rang阅yue读du者zhe更geng关guan注zhu内nei容rong而er不bu是shi设she计ji本ben身shen。
我wo们men稍shao微wei谈tan点dian技ji术shu性xing的de东dong西xi。每mei个ge字zi行xing合he理li的de长chang度du介jie于yu50 – 75个ge字zi符fu之zhi间jian(包bao括kuo空kong格ge),超chao过guo这zhe个ge长chang度du的de话hua会hui让rang读du者zhe感gan到dao疲pi倦juan,因yin为wei他ta们men难nan于yu判pan断duan字zi行xing的de开kai头tou和he结jie尾yi位wei置zhi。短duan于yu这zhe个ge长chang度du会hui让rang读du者zhe感gan到dao字zi符fu太tai拥yong挤ji,容rong易yi忽hu略lue信xin息xi。这zhe听ting起qi来lai似si乎hu有you点dian荒huang唐tang,但dan事shi实shi上shang,在zai我wo们men阅yue读du时shi,每mei次ci都dou是shi“潜qian意yi识shi”获huo胜sheng。我wo并bing不bu是shi说shuo你ni应ying该gai一yi个ge个ge地di区qu数shu每mei一yi行xing所suo包bao含han的de字zi符fu数shu,但dan上shang面mian所suo说shuo的de无wu疑yi安an排pai正zheng文wen时shi的de基ji本ben指zhi南nan。
下xia面mian例li子zi中zhong, Amanda Cole 年nian度du报bao告gao每mei行xing的de字zi符fu数shu是shi50-60个ge。
CMY Annual Report –Amanda Cole
07. 抓zhua住zhu读du者zhe的de注zhu意yi力li
提ti升sheng引yin语yu(Pull quotes)是shi吸xi引yin读du者zhe注zhu意yi力li的de有you效xiao方fang式shi。你ni通tong过guo阅yue读du引yin语yu来lai获huo知zhi文wen章zhang大da致zhi内nei容rong的de几ji率lv是shi多duo少shao?我wo本ben人ren每mei次ci都dou会hui先xian读du引yin语yu,然ran后hou再zai阅yue读du正zheng文wen,而er有you些xie正zheng文wen是shi我wo原yuan本ben根gen本ben不bu会hui读du下xia去qu的de。
你ni可ke以yi将jiang提ti升sheng引yin语yu设she计ji得de更geng易yi于yu抓zhua住zhu读du者zhe的de注zhu意yi力li。它ta应ying该gai极ji为wei显xian眼yan且qie易yi于yu阅yue读du。但dan更geng重chong要yao的de是shi引yin文wen的de内nei容rong,要yao选xuan择ze最zui佳jia的de引yin语yu,你ni最zui好hao将jiang正zheng文wen读du上shang几ji遍bian,然ran后hou再zai回hui顾gu一yi下xia能neng让rang你ni记ji忆yi犹you新xin的de要yao点dian。引yin语yu可ke以yi是shi有you震zhen撼han力li的de,有you趣qu的de或huo有you真zhen知zhi灼zhuo见jian的de,但dan它ta应ying该gai与yu正zheng文wen的de整zheng体ti基ji调tiao一yi致zhi。
Saturdays Magazine用yong了le整zheng整zheng一yi个ge页ye面mian来lai放fang置zhi一yi条tiao引yin文wen,并bing赋fu予yu了le它ta明ming亮liang的de背bei景jing。这zhe是shi吸xi引yin读du者zhe阅yue读du正zheng文wen的de一yi个ge聪cong明ming手shou段duan。
SaturdaysMagazine Issue 3 –javas Lehn Studio
08.凸tu显xian重chong要yao信xin息xi
我wo们men如ru何he得de知zhi一yi位wei贵gui族zu比bi一yi位wei农nong民min更geng重chong要yao?因yin为wei贵gui族zu住zhu在zai山shan上shang的de宏hong伟wei城cheng堡bao里li,穿chuan色se彩cai鲜xian艳yan的de衣yi服fu,喝he上shang等deng美mei酒jiu。同tong样yang的de道dao理li也ye适shi用yong于yu字zi体ti的de安an排pai。在zai设she计ji中zhong添tian加jia“等deng级ji”是shi非fei常chang重chong要yao的de,尤you其qi是shi在zai多duo页ye面mian素su材cai的de设she计ji中zhong。简jian而er言yan之zhi,这zhe意yi味wei着zhe最zui重chong要yao的de信xin息xi(如ru标biao题ti)拥yong有you最zui多duo的de关guan注zhu度du。如ru果guo让rang你ni的de标biao题ti迷mi失shi在zai图tu片pian中zhong,就jiu如ru同tong把ba国guo王wang赶gan往wang贫pin民min窟ku一yi样yang可ke怕pa。同tong样yang的de,如ru果guo你ni翻fan开kai一yi页ye,首shou先xian跃yue入ru眼yan帘lian的de是shi图tu片pian说shuo明ming而er不bu是shi图tu片pian,就jiu像xiang把ba无wu名ming小xiao辈bei推tui上shang王wang座zuo一yi样yang后hou果guo严yan重chong。
你ni或huo许xu会hui首shou先xian想xiang到dao通tong过guo调tiao整zheng字zi体ti大da小xiao来lai凸tu显xian层ceng级ji,事shi实shi上shang还huan有you很hen多duo方fang法fa能neng让rang你ni把ba主zhu要yao内nei容rong和he次ci要yao内nei容rong分fen开kai。请qing看kan下xia图tuNourished Journal的de例li子zi,字zi体ti的de大da小xiao,位wei置zhi,字zi重chong和he纵zong列lie的de宽kuan度du都dou在zai决jue定ding着zhe信xin息xi的de等deng级ji。
NourishedJournal Issue 1
09. 设she计ji图tu像xiang
选xuan择ze图tu像xiang并bing不bu只zhi是shi保bao证zheng它ta们men的de清qing晰xi度du那na么me简jian单dan。图tu像xiang的de位wei置zhi,风feng格ge和he大da小xiao都dou直zhi接jie影ying响xiang到dao能neng否fou吸xi引yin读du者zhe。要yao确que保bao你ni选xuan用yong的de图tu片pian能neng共gong同tong发fa挥hui作zuo用yong。实shi现xian这zhe一yi点dian的de一yi个ge有you效xiao手shou段duan就jiu是shi使shi用yong同tong样yang的de图tu片pian编bian辑ji技ji巧qiao,无wu论lun是shi高gao对dui比bi度du的de黑hei白bai图tu片pian还huan是shi某mou个ge特te殊shu滤lv镜jing。赋fu予yu每mei张zhang图tu片pian共gong同tong的de风feng格ge能neng使shi图tu片pian更geng有you效xiao地di融rong入ru整zheng体ti设she计ji中zhong并bing体ti现xian出chu一yi致zhi性xing。下xia面mian提ti供gong了le两liang个ge使shi用yong这zhe一yi手shou段duan的de示shi例li。第di一yi个ge例li子zi使shi用yong了le黑hei白bai图tu片pian和he部bu分fen放fang大da的de编bian辑ji手shou法fa,第di二er个ge例li子zi使shi用yong了le双shuang色se图tu片pian和he透tou明ming的de叠die层ceng。
EnyxeeDesign Studio Brochure
ItalianNeorealism Brochure – Oliver Lo
10. 处chu理li好hao图tu像xiang和he文wen字zi的de关guan系xi
上shang面mian关guan于yu图tu像xiang的de处chu理li说shuo了le不bu少shao,你ni还huan应ying该gai在zai图tu像xiang和he文wen字zi之zhi间jian建jian立li起qi某mou种zhong“对dui话hua”。其qi目mu的de是shi让rang读du者zhe下xia意yi识shi地di将jiang图tu片pian和he文wen字zi连lian接jie起qi来lai。实shi现xian这zhe种zhong“对dui话hua”可ke以yi有you不bu同tong手shou段duan。例li如ru,你ni可ke以yi将jiang某mou种zhong字zi体ti植zhi入ru图tu片pian之zhi上shang。选xuan择ze一yi种zhong与yu图tu片pian相xiang匹pi配pei的de字zi体ti,务wu必bi要yao保bao证zheng这zhe种zhong字zi体ti与yu图tu片pian看kan起qi来lai相xiang互hu融rong合he而er不bu是shi各ge自zi独du立li。
下xia图tu中zhong柏bai林lin市shi的de宣xuan传chuan海hai报bao就jiu是shi一yi个ge很hen酷ku的de例li子zi。整zheng幅fu图tu使shi用yong了le橙cheng黄huang色se的de基ji调tiao,凭ping借jie字zi体ti将jiang图tu像xiang内nei容rong和he排pai版ban要yao素su连lian接jie成cheng为wei一yi体ti。图tu片pian以yi特te定ding的de角jiao度du被bei裁cai去qu一yi角jiao,这zhe使shi图tu片pian看kan上shang去qu更geng有you动dong感gan,更geng具ju趣qu味wei性xing,超chao越yue了le普pu通tong图tu片pian的de单dan调tiao。请qing多duo尝chang试shi一yi些xie手shou段duan,为wei你ni的de设she计ji增zeng加jia点dian乐le趣qu,尽jin量liang使shi设she计ji出chu的de作zuo品pin成cheng为wei一yi个ge整zheng体ti,而er不bu是shi很hen多duo堆dui积ji在zai一yi起qi的de,彼bi此ci毫hao无wu关guan联lian的de内nei容rong。
TravelBrochure – Bartosz Kwiecień
11.负fu空kong间jian– 来lai次ci深shen呼hu吸xi
我wo们men都dou曾zeng这zhe样yang做zuo:试shi图tu表biao达da所suo有you的de想xiang法fa,利li用yong每mei一yi寸cun空kong间jian,并bing且qie说shuo“也ye许xu我wo们men可ke以yi在zai此ci处chu放fang点dian什shen么me?”。但dan是shi当dang设she计ji时shi,你ni需xu要yao学xue会hui克ke制zhi,需xu要yao在zai作zuo品pin中zhong留liu下xia被bei称cheng为wei“呼hu吸xi空kong间jian”的de空kong白bai,这zhe些xie是shi视shi觉jiao信xin息xi缺que失shi的de地di方fang,它ta们men能neng让rang眼yan睛jing得de到dao休xiu息xi的de机ji会hui,从cong而er更geng集ji中zhong注zhu意yi力li于yu重chong要yao的de内nei容rong上shang。
我wo并bing非fei是shi在zai教jiao你ni留liu下xia整zheng页ye的de空kong白bai,而er是shi说shuo应ying该gai在zai页ye面mian中zhong留liu出chu呼hu吸xi的de余yu地di。在zai下xia图tuSidney Lim的de示shi例li中zhong,这zhe种zhong策ce略lue表biao现xian得de很hen微wei妙miao。最zui左zuo边bian和he最zui右you边bian都dou留liu出chu了le空kong白bai的de纵zong列lie,这zhe给gei整zheng个ge页ye面mian造zao成cheng一yi种zhong均yun衡heng之zhi感gan。
DwellCoastal Cities Revisited – Sidney Lim
12.你ni的de声sheng音yin是shi什shen么me?它ta合he拍pai吗ma?
现xian在zai你ni已yi经jing把ba这zhe个ge神shen奇qi的de多duo页ye面mian生sheng物wu交jiao给gei了le世shi界jie,请qing问wen问wen自zi己ji,它ta能neng发fa出chu你ni期qi待dai的de声sheng音yin吗ma?它ta是shi否fou穿chuan着zhe皮pi夹jia克ke,抽chou着zhe烟yan,谈tan话hua幽you默mo又you睿rui智zhi?或huo者zhe正zheng很hen有you礼li貌mao地di对dui你ni的de母mu亲qin和he祖zu父fu谈tan论lun着zhe国guo际ji事shi务wu?无wu论lun它ta的de声sheng音yin是shi什shen么me样yang的de,你ni都dou要yao保bao证zheng他ta说shuo话hua得de体ti。如ru果guo一yi本ben关guan于yu教jiao育yu儿er童tong的de小xiao册ce子zi却que像xiang一yi个ge打da折zhe领ling结jie,穿chuan吊diao带dai裤ku的de绅shen士shi一yi样yang说shuo话hua,那na它ta肯ken定ding是shi你ni最zui不bu想xiang看kan到dao的de东dong西xi。
请qing看kan这zhe两liang个ge例li子zi:第di一yi个ge例li子zi使shi用yong了le顺shun畅chang的de字zi体ti元yuan素su搭da配pei明ming亮liang夸kua张zhang的de单dan色se,看kan起qi来lai相xiang当dang具ju有you现xian代dai感gan。第di二er个ge例li子zi采cai用yong了le一yi组zu鲜xian艳yan的de色se彩cai,干gan净jing的de信xin息xi图tu表biao和he两liang种zhong稳wen定ding的de无wu衬chen线xian字zi体ti,给gei人ren一yi种zhong权quan威wei而er庄zhuang重chong的de印yin象xiang。很hen显xian然ran,你ni的de声sheng调tiao取qu决jue于yu内nei容rong,但dan一yi旦dan你ni找zhao准zhun了le适shi合he自zi己ji的de制zhi服fu,最zui好hao每mei一yi页ye都dou穿chuan着zhe它ta。
FoamMagazine – Andrew Colin Beck
HRC YouthReport – Matt Chase
13. 阅yue读du它ta!(并bing印yin出chu它ta)
正zheng如ru你ni会hui品pin尝chang自zi己ji做zuo的de食shi物wu那na样yang,如ru果guo你ni设she计ji的de东dong西xi最zui终zhong需xu要yao印yin出chu来lai的de话hua,就jiu把ba它ta印yin出chu来lai。也ye许xu你ni的de设she计ji在zai电dian脑nao上shang看kan起qi来lai清qing晰xi无wu比bi,但dan只zhi有you打da印yin出chu来lai才cai能neng真zhen正zheng看kan到dao它ta的de优you势shi和he缺que陷xian。
以yi下xia是shi一yi些xie要yao留liu意yi的de项xiang目mu:
· 正zheng文wen– 将jiang打da印yin出chu的de东dong西xi交jiao给gei符fu合he目mu标biao群qun体ti年nian龄ling段duan的de某mou个ge人ren,看kan看kan他ta是shi否fou能neng舒shu适shi地di阅yue读du你ni的de设she计ji作zuo品pin。
· 层ceng次ci–你ni能neng否fou立li刻ke注zhu意yi到dao最zui重chong要yao的de信xin息xi,还huan是shi会hui被bei琐suo碎sui的de东dong西xi分fen散san注zhu意yi力li?
· 图tu像xiang– 注zhu意yi色se彩cai,解jie析xi度du,清qing晰xi度du是shi否fou达da到dao了le预yu期qi效xiao果guo。
14. 封feng面mian就jiu是shi一yi切qie
封feng面mian无wu疑yi是shi设she计ji中zhong最zui有you趣qu也ye最zui重chong要yao的de元yuan素su之zhi一yi。封feng面mian往wang往wang是shi决jue定ding你ni的de设she计ji作zuo品pin能neng否fou被bei读du者zhe接jie受shou的de关guan键jian(除chu非fei他ta们men不bu得de不bu读du)。它ta应ying该gai能neng在zai视shi觉jiao上shang说shuo明ming你ni试shi图tu表biao达da的de是shi什shen么me。
对dui待dai封feng面mian也ye应ying该gai像xiang对dui待dai引yin文wen那na样yang,对dui杂duo志zhi,宣xuan传chuan册ce等deng素su材cai尤you其qi应ying该gai如ru此ci,在zai这zhe些xie素su材cai中zhong,封feng面mian通tong常chang是shi主zhu要yao内nei容rong的de概gai括kuo。封feng面mian应ying该gai留liu下xia某mou些xie有you待dai读du者zhe去qu发fa现xian的de东dong西xi,为wei了le寻xun求qiu更geng多duo信xin息xi,他ta们men才cai会hui拿na起qi来lai阅yue读du。我wo可ke以yi花hua上shang一yi整zheng天tian时shi间jian列lie举ju精jing彩cai的de封feng面mian。下xia面mian三san幅fu就jiu是shi精jing心xin设she计ji的de,充chong满man才cai智zhi的de封feng面mian。
【原文】