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2012年nian的de网wang页ye游you戏xi竞jing争zheng仍reng然ran激ji烈lie异yi常chang，联lian运yun还huan是shi当dang前qian最zui为wei流liu行xing的de运yun营ying模mo式shi。网wang页ye游you戏xi发fa展zhan的de越yue来lai越yue成cheng熟shu，玩wan家jia选xuan择ze的de空kong间jian越yue来lai越yue大da，现xian在zai的de页ye游you市shi场chang不bu再zai是shi仅jin凭ping一yi个ge“无wu需xu下xia载zai就jiu可ke以yi玩wan”的de优you势shi就jiu能neng够gou赚zhuan到dao钱qian，对dui游you戏xi的de品pin质zhi、推tui广guang运yun营ying有you着zhe更geng为wei严yan格ge的de要yao求qiu，实shi力li不bu足zu的de小xiao团tuan队dui在zai这zhe种zhong情qing况kuang下xia难nan以yi为wei继ji，大da浪lang淘tao沙sha之zhi后hou剩sheng下xia的de运yun营ying平ping台tai以yi及ji研yan发fa团tuan队dui对dui游you戏xi的de细xi节jie要yao求qiu更geng高gao，对dui短duan期qi内nei的de赢ying利li能neng力li及ji游you戏xi的de可ke玩wan性xing提ti出chu了le更geng多duo的de要yao求qiu。
相xiang较jiao于yu前qian两liang年nian，联lian运yun市shi场chang的de乱luan象xiang频pin生sheng，现xian在zai随sui着zhe联lian运yun的de合he作zuo的de越yue发fa密mi集ji，相xiang关guan的de合he作zuo内nei容rong控kong制zhi越yue来lai越yue严yan格ge，行xing业ye自zi律lv必bi约yue束shu越yue来lai越yue强qiang，这zhe与yu现xian在zai联lian运yun多duo元yuan化hua发fa展zhan有you很hen大da的de关guan系xi。首shou先xian联lian运yun伙huo伴ban相xiang互hu选xuan择ze的de空kong间jian越yue来lai越yue大da，从cong产chan品pin数shu量liang到dao质zhi量liang与yu页ye游you发fa展zhan初chu期qi相xiang比bi有you着zhe很hen大da的de变bian化hua；其qi次ci，进jin入ru页ye游you领ling域yu的de投tou资zi者zhe越yue来lai越yue多duo，且qie越yue来lai越yue多duo具ju备bei相xiang关guan行xing业ye经jing验yan的de投tou资zi者zhe强qiang势shi进jin入ru，客ke户hu端duan游you戏xi厂chang商shang的de进jin行xing，对dui作zuo坊fang式shi的de小xiao型xing页ye游you团tuan队dui来lai说shuo冲chong击ji最zui大da，同tong样yang也ye带dai来lai了le整zheng个ge页ye游you在zai技ji术shu以yi及ji整zheng体ti运yun营ying水shui平ping的de提ti升sheng；再zai次ci是shi网wang络luo媒mei体ti以yi及ji传chuan统tong行xing业ye投tou资zi的de进jin入ru，页ye游you发fa展zhan到dao今jin天tian，仍reng然ran未wei改gai变bian其qi最zui主zhu要yao的de盈ying利li方fang式shi，道dao具ju收shou费fei、洗xi用yong户hu这zhe种zhong模mo式shi对dui于yu网wang络luo媒mei体ti这zhe种zhong占zhan据ju流liu量liang优you势shi的de投tou资zi者zhe来lai说shuo从cong中zhong赚zhuan取qu利li润run更geng为wei便bian捷jie，而er传chuan统tong行xing业ye进jin入ru页ye游you市shi场chang最zui大da的de优you势shi恐kong怕pa也ye只zhi剩sheng下xia了le在zai资zi金jin上shang的de优you势shi；最zui后hou，无wu论lun是shi传chuan统tong行xing业ye还huan已yi经jing成cheng为wei网wang络luo某mou一yi行xing业ye的de领ling军jun企qi业ye也ye对dui页ye游you的de盈ying利li能neng力li充chong满man期qi待dai，电dian器qi行xing业ye、电dian子zi商shang务wu平ping台tai等deng企qi业ye已yi经jing显xian露lu出chu进jin入ru到dao页ye游you领ling域yu的de兴xing趣qu。
与yu页ye游you蓬peng勃bo发fa展zhan相xiang对dui的de是shi已yi经jing在zai页ye游you行xing业ye中zhong崭zhan露lu头tou角jiao，坐zuo稳wen江jiang山shan的de一yi些xie平ping台tai，在zai发fa展zhan上shang则ze显xian的de更geng加jia沉chen稳wen，一yi方fang面mian在zai积ji极ji拓tuo展zhan市shi场chang，由you国guo内nei转zhuan向xiang台tai湾wan、新xin马ma以yi及ji欧ou美mei市shi场chang，另ling一yi方fang面mian在zai拥yong有you好hao产chan品pin的de同tong时shi选xuan择ze合he作zuo伙huo伴ban进jin行xing联lian运yun时shi则ze更geng加jia慎shen重chong，最zui新xin消xiao息xi显xian示shi我wo玩wan网wang平ping台tai《神shen戒jie》6月yue25日ri放fang开kai联lian运yun，这zhe个ge时shi间jian自zi游you戏xi上shang线xian以yi来lai已yi经jing过guo去qu了le近jin8个ge月yue的de时shi间jian，而er首shou批pi联lian运yun的de平ping台tai则ze是shi多duo玩wan、17173、9377，这zhe三san个ge平ping台tai都dou是shi业ye内nei最zui出chu名ming的de网wang页ye游you戏xi平ping台tai之zhi一yi，选xuan择ze这zhe三san家jia也ye是shi因yin为wei其qi拥yong有you良liang好hao的de口kou碑bei以yi及ji运yun营ying能neng力li。
越yue来lai越yue多duo的de行xing业ye投tou资zi者zhe进jin入ru到dao页ye游you之zhi中zhong，但dan就jiu目mu前qian来lai说shuo页ye游you的de发fa展zhan速su度du较jiao之zhi前qian两liang年nian已yi经jing放fang缓huan不bu少shao，玩wan家jia进jin入ru游you戏xi的de途tu径jing越yue来lai越yue多duo，门men户hu、网wang购gou、SNS、即ji时shi通tong讯xun……遍bian布bu了le网wang络luo生sheng活huo的de每mei一yi个ge角jiao落luo，网wang页ye游you戏xi已yi经jing成cheng为wei一yi种zhong生sheng活huo方fang式shi，渗shen入ru到dao我wo们men网wang络luo生sheng活huo的de方fang方fang面mian面mian，与yu此ci同tong时shi网wang页ye游you戏xi的de发fa展zhan仍reng然ran需xu要yao业ye内nei人ren士shi的de不bu断duan努nu力li，突tu破po固gu有you瓶ping颈jing。
【原文】
