[考研词汇]考研阅读词汇1
Web Business
In the year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recently, as the Web proved to be more than a fashion, companies have started to buy and sell products and services with one another .Such business-to-business sales make sense because business people typically know what product they’re looking for.
①Nonetheless, many companies still hesitate to use the Web because of doubts about its reliability.” Businesses need to feel they can trust the pathway between them and the supplier,”says senior analyst Blane Erwin of Forrester Research .Some companies are limiting the risk by conducting online transactions only with established business partners who are given access to the company’s private internet
②Anther major shift in the model for internet commerce concerns the technology available for marketing. Until recently, Internet marketing activities have focused on strategies to “pull” customers into sites. In the past year, however, software companies have developed tools that allow companies to”push”information directly out to consumers, transmitting marketing messages directly targeted customers. Most notably, the Pointcast Network uses a screen saver to deliver a continually updated stream of news and advertisements to subscribers’ computer monitors. Subscribers can customize the information they want to receive and proceed directly to a company’s Web site. Companies such as Virtual Vineyards are already starting to use similar technologies to push messages to customers about special sales, product offerings, or other events. But push technology has earned the contempt of many Web users. Online culture thinks highly of the notion that the information flowing onto the screen comes there by specific request. Once commercial promotion begins to fill the screen uninvited, the distinction between the Web and television fades. That’s a prospect that horrifies Net purists.
③But it is hardly inevitable that companies on the Web will need to resort to push strategies to make money. The examples of Virtual Vineyards,Amazon.com,and other pioneer show that a Web site selling the right kind of products with the right mix of ineractivity,hospitality,and security will attract online customers. And the cost of computing power continues to free fall, which is a good sign for any enterprise setting up shop in silicon. People looking back 5 or 10 years from now many well wonder why so few companies took the online plunge.
名人名言：
Nature is conquered by obeying her.
Nature never deceives us, it is always us who deceive ourselves.
------Rousseau
单词
web---internet
revolve-----rotate-------rotary---------spin-------reel
consume----------consumer
typical---------representative
nonetheless---------nevertheless
hesitate
reliable--------reliability------reliance--------rely
analysis-----analytic-----analyze------analyst
risk---------hazard-----peril-----venture
transaction
access-----entry
shift------transfer
commerce---------commercial
available
strategy-----contrive
transmit-----relay
deliver---------------convey
screen-----------------shutter
subscribe
contempt----------------scorn
promote--------------promotion
prospect
horrify--------------horror---------------horrible--------------terrify
hospitality
enterprise
silicon--------quartz----------mercury-------------sulfur/sulphur-------acid----------carbon
plunge-------------------insert-----------------thrust
obey-----------------obedience-----------------obedient
deceive-----------------deceit--------------cheat
Unit Two
Mad Cows Fears
①The Unite States on Friday followed Canada’s lead in temporarily suspending imports of Brazilian beef, gelatins and other processed beef products as a precaution against mad cow disease.
The U.S. Department of Agriculture (USDA) said although there was no evidence of mad cow disease in Brazil, it was concerned that certain Brazilian beef products may have come into contact with beef from Europe, which has been hit with an outbreak of the brain-wasting disease.
“This decision is a temporary action,” USDA said in a statement .Further action would be taken if needed to keep the disease out of the United States, which has never had a case.
Mad cow disease is believed to have spread from Britain to other countries when the bones and other remains of diseased cattle were ground up for use in livestock feed.
Nearly 90 people in Britain, France and Ireland have died from mad cow disease. Canada is the leading exporter of beef to the U.S., with 345,069 tons shipped in 1999, according to the USDA. Brazil shipped 50,376 tons of beef to the U.S. in 1999, up from 33,534 tons in 1998.
Brazil’s ministry said canned beef exports to the United States were worth around $82.5 million per year while sales to Canada were about $5.5million.
Earlier Friday, Canada became the first NAFTA country to announce it was banning Brazilian beef products after receiving information that Brazil had imported live animals from Europe until 1999.
Ottawa said it was suspending all imports of Brazilian canned beef and would pull the products from grocery store shelves.
Mexico, the other U.S. trade partner under the North American Free Trade Agreement, said it expected to issue its own ban on Brazilian beef products.
An angry Brazil criticized Canada for overreacting and initiating a ban that would force similar action by NAFTA partners. “Brazil.’s beef is absolutely safe, and there is no mad cow in Brazil.” Said Marcio Fortest, executive secretary of the agricultural ministry.
②Brazil home to the world’s largest herd of cattle, is locked in a bitter trade battle with Canada.
The USDA said it was working with Brazilian agriculture officials to complete a mad cow risk assessment in Brazil as quickly as possible.
“Once this data has been received and USDA is assured that Brazil has taken sound measures to prevent mad cow disease, the suspension will be lifted.” the USDA said.
名人名言：
There is no royal road to science , and only those who do not dread the fatiguing climb of its steep paths have a chance of gaining its luminous summits.
-----------------Marx
单词：
temporary-------------temporarily--------------momentary---------transient
suspend-------suspension-------postpone---------delay
gelatin----------protein
process-------procedure---------dispose
precaution----------caution--------cautious
evidence--------evident-------testimony----------testify
contact
outbreak--------------erupt
statement-----------declaration
remains
cattle---------------livestock----------donkey-------bull
grind-----------------mill-----------flour
ministry---------minister----------premier---------------bureau
ban-----------prohibit-------forbid-----taboo---------restrict-----restriction-------restrain------restraint
issue-------------circulate--------distribute
initiate—initiative-----initial-----------commence----------launch--------originate
absolute---------thorough---------sheer----------utter
executive-------------execute
assess-------------assessment-----estimate----verdict-----------appraisal
royal--------------royalty---------dignity
dread
steep----------------cliff-----------summit
luminous--------------brilliant
Marxism