FINDING THE NEXT STARBUC(寻找下一个星巴克：如何进行有效的投资)|报价￥232.20|图书,进口原版,Business & Investing 经管与理财,Investing,

品牌：

基本信息

·出版社：Portfolio Hardcover

·页码：384 页码

·出版日：2006年

·ISBN：9781591841340

·条码：9781591841340

·装帧：精装

内容简介

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“The stocks that generate the most spectacular return are small companies that become big companies. My objective is to identify and invest in what I call the stars of tomorrow—the fastest growing, most innovative companies in the world.”Michael Moe was one of the first research analysts to identify Starbucks as a huge opportunity following its IPO in 1992, when its market cap was $220 million. Today, its market cap is $23 billion. Lucky? Maybe a little. Art or science? Both. For more than fifteen years Moe has made great calls on many other stocks, earning a reputation as one of today’s most insightful market experts.Now, in his first book, Moe shows how winners like Dell, eBay, and Home Depot could have been spotted in their start-up phase and how you can find Wall Street’s future giants. He forecasts the areas with the greatest potential for growth, including peer-to- peer networking, nanotechnology, and alternative energy. And he explains his four Ps of future superstars: greatpeople, leadingproduct, hugepotential, andpredictability.Ironically, while the opportunities for outsized returns for investors lie in identifying early-stage growth companies, large investment banks are driven by the economics of trading volume and therefore generally ignore the stars of tomorrow. If you are looking to invest in tomorrow’s winners it’s unlikely you will find them by reading Wall Street research. Mainly, Wall Street is focused on reporting on companies everybody already knows about.Coincidentally, to identify and invest in tomorrow’s stars, you are unlikely to be battling Wall Street’s finest—they aren’t there.Throughout the book Moe includes interviews with some of the biggest names in business—from Howard Schultz and Bill Campbell to Vinod Khosla and Michael Milken—who reveal their own insights into how they discover the stars of tomorrow. For Wall Street insiders and individual investors alike,Finding the Next Starbucksis an indispensable guide to spotting growth opportunities.

作者简介

Michael Moe, CFA, is the co-founder, chairman, and CEO of ThinkEquity Partners LLC, and was formerly director of global growth stock research at Merrill Lynch. He has been named to Institutional Investor’s All American research team and has been awarded “Best on the Street” by theWall Street Journal. Quoted regularly by national publications, he is a frequent guest on CNBC and CNN.

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书评

Peter Lynch, vice chairman, Fidelity Investments

This is an important book for both growth investors and entrepreneurs. Investing in growth companies can be very rewarding if done correctly, but it requires doing your homework, it’s not gambling or speculating. Finding the Next Starbucks gives a systematic guideline for how to do it better. Michael has also included a collection of insights and interviews with over thirty pros who offer outstanding ideas on investing in very dynamic companies.

Review

This is an important book for both growth investors and entrepreneurs. Investing in growth companies can be very rewarding if done correctly, but it requires doing your homework, it’s not gambling or speculating.Finding the Next Starbucksgives a systematic guideline for how to do it better. Michael has also included a collection of insights and interviews with over thirty pros who offer outstanding ideas on investing in very dynamic companies. (Peter Lynch, vice chairman, Fidelity Investments)

Michael Moe knows that great products don’t make great companies without the indispensable component of human capital. InFinding the Next Starbucks, he shows how looking behind financial statements to the quality of management is the best investment strategy. (Michael Milken, chairman, The Milken Institute)

A great book. Mike Moe''s experience provides you with an insight into what makes companies great. (Bill Campbell, chairman, Intuit)

One of the most useful and essential guides about navigating our ever- shrinking and interconnected global marketplace to identify the kind of investment ideas that create wealth. (Richard Driehaus, chairman, Driehaus Advisors)

Great insights into the power of growth stock investing. (Jack Laporte, senior vice president, T. Rowe Price)

Michael Moe has combined straight talking finance with the wisdom of the ages in this must-read for any investor. The book identifies market trends and investment strategies that encourage you to get rich slowly. (Tim Draper, founder and managing director, Draper Fisher Jurvetson)

I have known Mike Moe for many years and I can honestly say that he is one of the best stock pickers in the country.Finding the Next Starbucksis the perfect book not only for individual investors but also for the institutional investors, who are always on the lookout for the next Starbucks or Google…Don’t invest without reading this very helpful book. (Gene Marcial, senior writer,Business Week)

I believe that we are at the beginning of a new era of innovation and creativity as a new generation of software-as-a-service companies come of age. Moe’sFinding the Next Starbucksis required reading for people interested in understanding the fundamentals. (Marc Benioff, CEO, salesforce.com)

Keen observations and insights from the streets of entrepreneurial America. A must-read for those looking for the next growth industry opportunities. (Tony Perkins, CEO, AlwaysOn)

Bill Campbell, chairman, Intuit

A great book. Mike Moe''s experience provides you with an insight into what makes companies great.

Richard Driehaus, chairman, Driehaus Advisors

One of the most useful and essential guides about navigating our ever- shrinking and interconnected global marketplace to identify the kind of investment ideas that create wealth.

Jack Laporte, senior vice president, T. Rowe Price

Great insights into the power of growth stock investing.

Tim Draper, founder and managing director, Draper Fisher Jurvetson

Michael Moe has combined straight talking finance with the wisdom of the ages in this must-read for any investor. The book identifies market trends and investment strategies that encourage you to get rich slowly.

Gene Marcial, senior writer, Business Week

I have known Mike Moe for many years and I can honestly say that he is one of the best stock pickers in the country. Finding the Next Starbucks is the perfect book not only for individual investors but also for the institutional investors, who are always on the lookout for the next Starbucks or Google…Don’t invest without reading this very helpful book.

Marc Benioff, CEO, salesforce.com

I believe that we are at the beginning of a new era of innovation and creativity as a new generation of software-as-a-service companies come of age. Moe’s Finding the Next Starbucks is required reading for people interested in understanding the fundamentals.

Tony Perkins, CEO, AlwaysOn

Keen observations and insights from the streets of entrepreneurial America. A must-read for those looking for the next growth industry opportunities.

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