Blogwild!: A Guide for Small Business Blogging(疯狂博客：小型公司博客营销策略)|报价￥64.80|图书,进口原版,Business & Investing 经管与理财,Industries,

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基本信息

·出版社：Portfolio Hardcover

·页码：192 页码

·出版日：2006年

·ISBN：9781591841173

·条码：9781591841173

·装帧：精装

内容简介

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The world seems to have gone blogwild. More and more personal blogs appear every day, and businesses large and small are realizing that blogging can be a dynamite sales, marketing, and communications tool. Blogs are cheap to set up and operate, and they can humanize a company’s image, start the buzz on a new product, and get instant customer feedback.Do you have a blog? Does your business? It’s not too late to get started. Written by a well-known blogging expert and evangelist,Blogwild!walks would-be bloggers through the entire process and shows you just how easy it is to get up and running. More than justBlogging for Dummies, this humorous and indispensable book includes:

• a brief history of where blogs came from, where they are now, and where they’re going

• eight keys to a successful business blog

• everything you ever wanted to know about blog software

• the latest trends in multimedia blogging with audio and video

• five necessary elements of your blog’s persona

• and lots more!WithBlogwild!you’ll discover that wildly effective blogging is within the reach of every business.

作者简介

Andy Wibbelsis a blogging evangelist and entrepreneurial trainer who created easybakeweblogs.com, a popular blogging resource. He conducts Web seminars and runs the Coachamatic blog for executive and personal coaches.

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书评

FromBooklist

Merriam-Webster's Collegiate Dictionarynamedblogthe word of the year in 2004, undoubtedly because of the enormous impact on the presidential election that year. In case you've been asleep since then,blogis short forweblog,an online diary where the blogger shares her opinions with the world, discusses personal interests, rants on politics, or just logs in the events of the day. Creating a blog is extremely easy, and you don't need a web designer or any knowledge of HTML code. Wibbels compares the features of several popular bogging sites and provides a tutorial on creating and maintaining your blog. Of course, if there's a new technology out there, someone will figure out how to make money with it, and Wibbels shows businesses and entrepreneurs how to use the photosphere to effectively market and promote their enterprises. Wibbels describes it as "effortless marketing," and it's a friendly way to reach your target audience, as opposed to spam. Wibbels shares his knowledge of blogging at his Easy Bake Weblogs seminar at http://www.easybakeweblogs.com.David Siegfried

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