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目录：图书,英语与其他外语,职业、行业英语,商务英语,

品牌：周富强

基本信息

·出版社：广东人民出版社

·页码：241 页码

·出版日：2003年

·ISBN：7218044425

·条码：9787218044422

·版次：1

·装帧：平装

·开本：16开 16开

编辑推荐

The book is compiled for students of business, economics or related disciplines such as Engineering or IT and also for those whose professional activities require the use of Business English. The book aims to develop reading skills in a variety of current business contexts, e.g. advertising, marketing, negotiating skills,arbitration, sales promotion, telephone skills, e-commerce, writing and comprehending business correspondence and reports, news and articles on business topics.

目录

Prefoce

Unit 1 An Introduction to Business English

unit 2 Business Basics

unit 3 Making Yellow Page Advertising Work for Your Business

unit 4 Major Methods of Advertising and Promotion

unit 5 Advertising's No Joke, Take Care with the Laughs

……[看更多目录]

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