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几家欢喜几家忧 08年紧凑车型销量分析(图)

2008-12-17 06:04:17  编辑来源:互联网  宽屏版  评论

本文为【几家欢喜几家忧 08年紧凑车型销量分析(图)】的汉字拼音对照版显示拼音

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原文
热点话题:中国公车年耗油有多少? 上周我们汇总分析了08年前十个月微型车(论坛)和小型车(论坛)的销量,今天我们再来看看,今年前十个月最受国内消费者欢迎的10款紧凑型车(论坛)的销量排名。在这些车型的中,捷达(参数 论坛 图片)是去年的销量冠军,在今年车市下滑的前提下,捷达今年的销量能否保持增长呢?下面我们将依次分析前十个月紧凑型销量前十名车型的每月销量、价格变动以及竞争对手的情况。 注:本文中的销量数据来源自网络,其中由于吉利(参数 图片)汽车的销量统计的是吉利旗下所有车型的销量,因此本文中所述车型的销量均不包含吉利旗下的车型。为了方便统计,我们将颐达(参数 图片)/骐达(参数 论坛 图片)、比亚迪(参数 图片)F3(参数 论坛 图片)/F3R、悦动/伊兰特(参数 论坛 图片)的销量统计在一起,因此造成的最终销量排名可能和汽车工业协会前十个月销量排名有些许出入。朗逸(论坛)和新宝来(参数 图片)(专题参数实拍资料图视频)由于上市时间太短,因此以上两款车型不列入此次销量排行。 ◎ 第一名:捷达 捷达是去年全年轿车销量的冠军,在今年的金融危机的影响下,捷达的销量是增加了还是减少了。今年前十个月,捷达共售出175824辆,平均每个月售出1.7582万辆,前十个月总销量比去年同期增加了6552辆。 [url=http://www.wangchao.net.cn/bbs/hydetail_1887366.html][img]http://images.wangchao.net.cn/images/upload/images/auto/1229465057687.jpg[/img][/url] 从捷达前十个月销量表可以看出,1月份捷达的销量最高,达到了25126辆,而到了2月份则跌至谷底,仅售出9077辆。剩下的几个月捷达的销量都比较稳定,月均销量几乎都在1.5万辆以上,这也给捷达继续称霸国内乘用车销量冠军打下了坚实的基础。 [url=http://www.wangchao.net.cn/bbs/hydetail_1887366.html][img]http://images.wangchao.net.cn/images/upload/images/auto/1229465057906.jpg[/img][/url] 点评:桑塔纳(参数 图片)、捷达和PASSAT领驭(参数 图片)是大众目前在国内最热销的三款车型,捷达更是长期占据销量榜第一的位置,可见大众品牌在国内消费者心目中的地位非常高。捷达的外形比较刻板,比桑塔纳好不到哪去,但是其最大的特点是皮实耐用,再加上7万元左右的价格,使得对大众品牌有好感的朋友不由自主的选择了捷达。其实今年捷达的性价比一般,和爱丽舍(参数 论坛 图片)、赛拉图(参数 论坛 图片)、伊兰特、凯越(参数 图片)、奇瑞A3(论坛)等车型相比,捷达的价格仍有较大的下降空间。我们认为明年捷达如果价格没有较大变动,很有可能会丢掉销量冠军的头衔。热点话题:中国公车年耗油有多少? ◎ 第二名:悦动/伊兰特 今年北京现代(参数 图片)推出了悦动,并且和伊兰特同时销售,最终的销量表明,这样的策略取得的效果非常不错。今年前10个月,悦动和伊兰特共售出147786辆,平均月销量保持在1.5万辆左右,最终悦动和伊兰特携手取代去年的销量亚军,从去年的紧凑型销量第4位跃升至第2位。 [url=http://www.wangchao.net.cn/bbs/hydetail_1887366.html][img]http://images.wangchao.net.cn/images/upload/images/auto/1229465058640.jpg[/img][/url] 从以下销量表可看出,悦动/伊兰特在6月份销量高达24258辆,创造了该车型单月历史最高纪录。不过下半年悦动/伊兰特的销量下滑比较严重,特别是最近两个月月销量不足1万元,照此势头发展下去,到了年终,悦动/伊兰特销量亚军的位置将被其他车型取代。 [url=http://www.wangchao.net.cn/bbs/hydetail_1887366.html][img]http://images.wangchao.net.cn/images/upload/images/auto/1229465059000.jpg[/img][/url] 点评:悦动和伊兰特目前的市场价格从7.6-11.5万元区间,应该说在这个价位区间竞争异常的激烈,从合资品牌的小型车到紧凑型,还有一些自主品牌的中型车也在这个区间,要想在如此激烈的竞争中脱颖而出,除了再次降低价格之外没有第二条路可选。热点话题:中国公车年耗油有多少? ◎ 第三名:凯越 凯越是去年国内轿车销量亚军,在今年5月份完成了更新换代之后,新凯越(图片)很快进入状态。今年前十个月,凯越共售出147169辆,平均每个月销量也在1.5万辆左右,仅以微弱的差距落后于悦动和伊兰特。 [url=http://www.wangchao.net.cn/bbs/hydetail_1887366.html][img]http://images.wangchao.net.cn/images/upload/images/auto/1229465059828.jpg[/img][/url] 从以下销量表可以看出,3月份凯越的销量最高,达到了18034辆,这时正是老款凯越性价比最高的时候,因此销量最高。而到了5月份,由于老款凯越清仓已经进行的差不多了,而新凯越到了5月底才上市,因此市场上有10天左右凯越处于有市无车的状况,这也造成了该月凯越销量偏低。新凯越上市后,马上开始大幅度降价促销,销量也迅速攀升至1.4万辆左右。 [url=http://www.wangchao.net.cn/bbs/hydetail_1887366.html][img]http://images.wangchao.net.cn/images/upload/images/auto/1229465060640.jpg[/img][/url] 点评:改变了外形和内饰之后的新凯越没用多久就证明此次改款是非常成功的,月均销量均在1.1万辆以上,照目前的态势发展下去,今年紧凑型销量亚军的位置将非凯越莫属。热点话题:中国公车年耗油有多少? ◎ 第四名:卡罗拉(参数 论坛 图片) 卡罗拉今年表现突出,首次进入销量榜并且高居第四名,让竞争对手刮目相看,不过这也符合其全球最热销车型的身份。今年前10个月,卡罗拉共售出137456辆,平均月销量保持在1.4万辆左右,比去年的销量大幅度提升。 [url=http://www.wangchao.net.cn/bbs/hydetail_1887366.html][img]http://images.wangchao.net.cn/images/upload/images/auto/1229465061234.jpg[/img][/url] 卡罗拉今年的销量非常稳定,乐风(参数 图片)的销量基本上能够反映车市的整体变化,从5月份开始每月前十个月中有6个月销量都在1.4万辆以上,剩下的4个月销量也在1.1万辆左右浮动。从销量表可以看出,卡罗拉今年上半年非常热销,除了2月份销量仅为1.2万辆之外,其他5个月销量都在1.5万辆。到了7月份虽然下滑至1.1万辆左右,但是从7月份开始,每个月都稳步增长,10月份已经接近1.5万辆。 [url=http://www.wangchao.net.cn/bbs/hydetail_1887366.html][img]http://images.wangchao.net.cn/images/upload/images/auto/1229465061437.jpg[/img][/url] 点评:一汽丰田(参数 论坛 图片)今年终于改变了销售策略,大幅度降价提升旗下车型的市场竞争力,卡罗拉的优惠幅度从1月份的5000元到目前优惠2万元左右,10个月时间价格降了1.5万元,低价格使得销量发生了质的改变,可见其降价走量的效果是非常明显的。我们预测今年卡罗拉的最终销量排名将会更加靠前。热点话题:中国公车年耗油有多少? ◎ 第五名:TIIDA骐达/颐达 骐达和颐达能够进入紧凑型销量榜前五名也是意料之中的结果,因为在同级别车型中,骐达和颐达的特点还是非常突出的。今年前十个月骐达和颐达共售出107951辆,平均每个月售出1.1万辆,以微弱的优势排在了福克斯(参数 论坛 图片)之前。 [url=http://www.wangchao.net.cn/bbs/hydetail_1887366.html][img]http://images.wangchao.net.cn/images/upload/images/auto/1229465061843.jpg[/img][/url] 从下表可看出,骐达上半年的销量一直都在稳步增长,从2月份的8231辆增加至6月份的12456辆,4个月时间月销量增加了4000辆以上。到了下半年,销量有所下滑,不过从7月开始,又稳步增长,到了10月份销量高达13249辆,创造了骐达和颐达的单月最高销量记录。 [url=http://www.wangchao.net.cn/bbs/hydetail_1887366.html][img]http://images.wangchao.net.cn/images/upload/images/auto/1229465062062.jpg[/img][/url] 点评:骐达和颐达今年的降价金额从年初的4000元到目前的1.4万元,10个月时间优惠金额增加了1万元,平均每个月降1000元左右。和竞争对手相比,骐达和颐达的内部空间和发动机是其最大的卖点。我们看好骐达和颐达在明年的表现。热点话题:中国公车年耗油有多少? ◎ 第六名:比亚迪F3/F3R 今年前10个月,比亚迪F3和F3R共售出107485辆,平均月销量保持在10748辆左右,前十个月销量之和仅比骐达和颐达少了466辆,不过照目前的销售态势发展下去,比亚迪F3/F3R最终会超越骐达和颐达。 [url=http://www.wangchao.net.cn/bbs/hydetail_1887366.html][img]http://images.wangchao.net.cn/images/upload/images/auto/1229465062593.jpg[/img][/url] 今年上半年,比亚迪F3的销量可以说是非常稳定,整体表现只能用一般来形容,除了6月销量为1.4万元之外,其他5个月销量均不足1万辆。到了下半年,比亚迪F3开始发力,销量从7月份的8716辆稳步提升,到了10月高达1.6万辆左右,增幅惊人。 [url=http://www.wangchao.net.cn/bbs/hydetail_1887366.html][img]http://images.wangchao.net.cn/images/upload/images/auto/1229465062828.jpg[/img][/url] 点评:作为目前国内市场上市售价格仅高于奇瑞旗云(参数 图片)的紧凑车型,比亚迪F3的性价比无须质疑,特别是年底上市的新白金版更是将性价比表现到极致。比亚迪的混合动力车型F3 DM也即将上市,如果其价格非常合理,那么明年F3系列的表现更值得我们关注和期待。热点话题:中国公车年耗油有多少? ◎ 第七名:福克斯 和新凯越相同,福克斯也在今年稍晚的时候完成了更行换代,不过其销量和凯越仍旧相差很多。今年前十个月,福克斯共售出86001辆,平均每个月销量仅为8600辆,比去年月均1.05万辆低了不少。 [url=http://www.wangchao.net.cn/bbs/hydetail_1887366.html][img]http://images.wangchao.net.cn/images/upload/images/auto/1229465063375.jpg[/img][/url] 福克斯的上半年的销量波动较大,单数月销量较大,但是双数月下滑又非常明显,整体市场表现非常不稳定。到了下半年,销量开始趋于稳定,从7月到10月销量基本上都保持在8000辆以上。 [url=http://www.wangchao.net.cn/bbs/hydetail_1887366.html][img]http://images.wangchao.net.cn/images/upload/images/auto/1229465063578.jpg[/img][/url] 点评:新福克斯的更新换代完成的比较顺利,9月份的销量和8月、10月非常接近,几乎没有受什么影响,不过销量也没有因为新车上市而得到提升。福克斯明年的价格如果能有所突破,其明年的市场前景还是非常值得期待的。热点话题:中国公车年耗油有多少? ◎ 第八名:福美来 今年前10个月,福美来共售出71900辆,平均月销量保持在7200辆左右,以微弱的优势排在思域(参数 论坛 图片)之前,最近几个月的销量在7000辆左右,因此要想超越福克斯等排在前面的车型,似乎是不太可能完成的。 [url=http://www.wangchao.net.cn/bbs/hydetail_1887366.html][img]http://images.wangchao.net.cn/images/upload/images/auto/1229465064062.jpg[/img][/url] 福美来去年成功取代旗云(专题参数现场图资料图试驾)进入轿车销量榜前十,以月均0.92万辆的成绩排在紧凑型销量第5名。不过今年其销量下滑比较明显,在1月和3月分销量高于去年的平均水平,其他8个月销量都在6000辆左右徘徊。 [url=http://www.wangchao.net.cn/bbs/hydetail_1887366.html][img]http://images.wangchao.net.cn/images/upload/images/auto/1229465064265.jpg[/img][/url] 点评:去年我们就预测其如果在08年度没有较大改变的话,销量将会大幅度下滑。果然,福美来今年前十个月总销量比去年下降了2万辆左右,而且其目前的排名还很有可能被思域和速腾(参数 图片)超越。热点话题:中国公车年耗油有多少? ◎ 第九名:思域 思域今年的销量基本上和去年持平,但是由于竞争对手销量下滑,因此思域今年跻身紧凑型销量榜前十名。今年前十个月,思域共售出71126辆,平均每个月售出7112辆。 [url=http://www.wangchao.net.cn/bbs/hydetail_1887366.html][img]http://images.wangchao.net.cn/images/upload/images/auto/1229465064750.jpg[/img][/url] 思域今年3月份的销量最高,接近1万元;销量最低为4636辆,是10月份的销量。从4月开始,思域的销量基本上都比较稳定,连续6个月销量均在7000辆左右。也不知是什么原因,使得思域10月份下滑明显,因此其08年最后两个月的销量走势也不太明朗。 [url=http://www.wangchao.net.cn/bbs/hydetail_1887366.html][img]http://images.wangchao.net.cn/images/upload/images/auto/1229465065031.jpg[/img][/url] 点评:思域即将与明年1月中旬推出新款车型,目前现款思域正在进行清仓销售,最高降幅稳定在2.3万元左右,性价比还不错。明年如果思域的价格能再降低8000元左右,其月销量有望提升至1万辆左右。热点话题:中国公车年耗油有多少? ◎ 第十名:速腾 和去年的销量相比,速腾今年共售出65287辆,平均每个月销量为6529辆,和同级别竞争对手明锐(参数 论坛 图片)等车型相比,大众的品牌让速腾占据了很大的优势。 [url=http://www.wangchao.net.cn/bbs/hydetail_1887366.html][img]http://images.wangchao.net.cn/images/upload/images/auto/1229465065500.jpg[/img][/url] 速腾今年的销量呈现虎头蛇尾的轨迹,上半年平均销量较去年同期还有所增长。不过到了下半年,由于朗逸、新宝来(专题参数实拍资料图视频)等车型的上市,严重影响到了速腾的销量。虽然10月份销量上涨为6272辆,但是同月朗逸的销量为7823辆,可见朗逸和新宝来的上市确实对速腾造成一些影响。 [url=http://www.wangchao.net.cn/bbs/hydetail_1887366.html][img]http://images.wangchao.net.cn/images/upload/images/auto/1229465065796.jpg[/img][/url] 点评:速腾是一款非常不错的车型,但是和同平台的明锐相比,其市场价格还是明显偏高,特别是同品牌的朗逸和新宝来对速腾的影响非常大,我们认为,根据目前的市场状态来看,速腾明年的价格必须大降,否则将很难在明年的车市中有所表现。 (责任编辑:崔潇旭)
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